Honduras - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2020-10-27

Location – Located in the center of Central America, Honduras enjoys close proximity to the U.S. market. It is only a 2-3 hour flight from U.S. gateway cities and 48 to 72 hours away by sea. Honduras also serves as a distribution platform for the rest of Central America due to some of the lowest logistical costs in the region.  Puerto Cortés, the largest deep-water port in the region, is the first port in Latin America to qualify under both the Mega Ports and Container Security Initiatives (CSI).

Commercial Environment – Consumer tastes in Honduras lean towards U.S. products and standards. English is widely spoken in business circles. Dominance of U.S. media through cable and network television strengthens the country’s preference for U.S. consumer products and culture.

Primary Export Sectors – Leading U.S. export categories to Honduras in 2019 included: textiles and fabrics, petroleum products; food manufactures, chemical products, agricultural products, computers and electronics, oil & gas, electrical equipment and machinery; plastics and related articles; paper and paperboard. CAFTA-DR’s Rules of Origin promote the use of U.S. fiber, yarn, and fabric.

Best Prospect Sectors - Honduras is a relatively small country with large market share for U.S. products and services. Among the most active sectors for U.S. companies include: information and communications technologies; healthcare and medical devices; safety and security equipment; electrical power systems/renewable energy equipment; environmental technologies; food processing and packaging equipment; education and training services; and agricultural products.