The Trade Event Partnership (TEP) service brings together the programs formerly known as the Trade Event Partnership Program (TEPP) and the Trade Event Menu of Services (TEMS) under one name and one application process. Through TEP, organizers may request either individual event services or a more comprehensive package of services. Both pathways are part of Trade Event Partnerships. The updated TEP framework simplifies the previous TEPP/TEMS structure while keeping fees unchanged.
Support is flexible. You can choose from individual services or a full package.
- Individual TEP Services. A service where you pick only what you need. We shape ITA support around your event. Final services depend on eligibility, timing, and ITA resources. Event services are announced throughout the year.
- TEP Package. A partnership arrangement where several services are bundled along with a formal plan and memorialized by a memorandum of agreement with ITA. It works best when ITA and the organizer share the same export goals. Typically, twice a year — generally in late spring and fall — we announce partnership package selections.
ITA accepts TEP applications on a rolling basis. TEP Package agreements typically are made during two selection periods each year. TEP Event Services agreements are made throughout the year.
If your event is not selected for a TEP Package, you may still qualify for individual TEP Event Services, allowing you to tailor support to your event’s goals and budget.
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Services vary by event, timing, and what ITA can support. They may include:
- Global digital promotion for your event
- Export counseling for U.S. exhibitors
- Foreign buyer recruitment, by market or worldwide
- Business-to-business (B2B) matchmaking
- Overseas market counseling
- Promotional webinars and market briefings
- Market or industry briefings at your event
- Networking reception support
- Other trade event services we agree on
What we can offer depends on your event’s timing and the market or sector it serves.
We review each application for eligibility, fit, timing, resources, and the value to U.S. exporters. Typically, we announce selected shows under the TEP Package option twice annually, typically in late May and late October. If your event is not selected for a package in the coming year, you may still qualify for individual services.
Once we receive your application, we may reach out to discuss your event, the services you seek, and the timing of your event. We will then determine the level of services we are able to provide.
- Approved for a package? ITA and the organizer sign a memorandum of agreement. It spells out the obligations of both parties.
- Approved for single services? ITA and the organizer confirm the services through our standard participation agreement and payment process.
What you pay depends on the support you request and the services we agree on.
| Category | Service | U.S. Event Fee | Overseas Event Fee | Package/Add-On Fee |
|---|
| Individual TEP Services | Digital Event Promotion | $2,205 | $2,205 | - |
| Delegation Recruitment (per market) | $6,390 | $3,420 | - |
| B2B Matchmaking Counseling Program | $2,250 | $1,080 | - |
| Promotional Webinar with Market Briefing | $1,980 | $1,080 | - |
| At-Show Market and/or Industry Briefing | $1,710 | $2,070 | - |
| At-Show Export Counselling | $1,530 | $1,170 | - |
| Network Reception | $945 | $945 | - |
| ITA/CS Logo & Branding | $90/hour | $90/hour | - |
| TEP Services Package | Dedicated ITA Event Lead | Included | Included | $4,700 |
| Digital Event Promotion | Included | Included |
| At-Show Export Counselling | Included | Included |
| End of Show Report | Included | Included |
| | Included | Included |
| Value-Added Support Options1 | Delegation Recruitment (1-5 markets) | - | - | $820/each |
| Global Delegation Recruitment (6+ markets) | - | - | $4,900 |
| B2B Matchmaking Program | - | - | $1,665 |
| Overseas Market Counseling Program | - | - | $1,530 |
| Promotional Webinar with Market Briefing | - | - | $1,900 |
| At-Show Market and/or Industry Briefing | - | - | $1,359 |
| Network Reception | - | - | $90/hour |
1When purchased in conjunction with TEP Package
Every trade event and U.S. pavilion organizer must apply to request a TEP Package or individual services. We cannot approve services without an application.
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