Honduras Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in honduras, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Market Opportunities
Last published date:

Location

Located in the center of Central America, Honduras enjoys proximity to the U.S. market. It is only a 2–3 hour flight from U.S. gateway cities and 48 to 72 hours away by sea. Honduras also serves as a distribution platform for the rest of Central America thanks to its deep-water port and geostrategic location.  Puerto Cortés, the largest deep-water port in the region, was the first port in Latin America to qualify under both the National Nuclear Security Administration’s Megaports and U.S. Customs & Border Protection Container Security Initiatives (CSI).

General Infrastructure

With the vision of creating a logistics hub for the Central America region, Honduras is improving productive infrastructure development and modernization, including roads, ports, and airports. The new Palmerola International Airport (XPL), which began operations in late 2021, replaced Toncontin International Airport (TGU) for international service to Tegucigalpa. Located 70 km from the capital, the new airport will not have many of the operational restrictions that TGU faced, such as the size of aircraft that can operate there or the hours of service.

Commercial Environment

Consumer tastes in Honduras lean towards U.S. products and standards. English is widely spoken in business circles. Dominance of U.S. media through cable and network television strengthens the country’s preference for U.S. consumer products and culture.

Primary Export Sectors

Leading U.S. export categories to Honduras in 2022 included: petroleum products ($2 billion); textiles and fabrics ($1.5 billion); processed foods ($639 million); other special classification provisions (including chemicals, computers and electronics, electrical equipment, and machinery; plastics and related articles, among others $570 million); and agricultural products ($564 million). CAFTA-DR’s Rules of Origin promote the use of U.S. fiber, yarn, and fabrics.

Best Prospect Sectors

Honduras is a relatively small country with a large market share for U.S. products and services. Among the most active sectors for U.S. companies include information and communications technologies; healthcare and medical devices; safety and security equipment; environmental technologies; automotive aftermarket; and agricultural products.

×

Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

Privacy Program | Information Quality Guidelines | Accessibility