Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
U.S. businesses should consult with the Commercial Service Burma at the U.S. Embassy in Yangon or accredited business consultants and lawyers to determine the most appropriate entry strategy for Burma, especially during this politically and economically unpredictable period. Given the complexities of the market and unstable rules & regulations, a trustworthy local partner, that is not affiliated with the military regime, is highly recommended. For awareness, the U.S. Department of State, Commerce, Homeland Security, Labor, Treasury, and the Office of the U.S. Trade Representative issued the “Business Advisory for Burma” to inform individuals, businesses, financial institutions and other persons – including investors, consultants, and research service providers – of the heightened risks associated with doing business in Burma, and particularly business activity that could benefit the Burmese military regime.
The Commercial Service in Yangon provides business counseling and a series of commercial programs to assist U.S. companies: Initial Market Check (IMC); Gold Key Match-Making Service (GKS); International Company Profile (ICP); International Partner Search (IPS) and virtual IPS; Single Company Promotion (SCP); International Buyers Program (IBP) and Advocacy Services.
The U.S. Commercial Service affiliates with the American Chamber of Commerce in Myanmar (AMCHAM) to promote American businesses by the highest U.S. business standards. As of June 2022, 52 U.S. companies are members of the AMCHAM.