Describes what a company needs to know to take advantage of e-commerce in the local market and covers prominent B2B websites.
E-commerce may be a recent phenomenon to the people of Myanmar but the industry is making good progress especially in retail sales, real estate and automobiles. Internet penetration is primarily driven via smart phones. Nearly 40 million of the country’s total population use mobile phone and 80 percent have access to smart phones, which helps grow access to mobile payment platforms. Social media networks like Facebook and Instagram are being used as quick and cheap tools to market and sell retail products.