Burma - Country Commercial Guide
Selling Factors and Techniques

Identifies common practices to be aware of when selling in this market, e.g., whether all sales material need to be in the local language.

Last published date: 2021-09-27

Imported products are perceived as having much higher quality than locally-made products, a sentiment that largely stems from consumer experience with inferior quality products produced by government-run enterprises. In terms of customer service levels, local players need to improve their service level compared to international or even regional practices.  Products of U.S. origin are considered high quality and are highly sought after though higher price points remain an impediment to gaining market share.

Trade Promotion and Advertising

Below is a partial list of local newspapers, trade publications, trade promotion organizations, and radio and television broadcasters.  Most independent media organizations in Burma were closed by the government following the 2021 coup.  The U.S. Embassy in Yangon assumes no responsibility for the professional ability or integrity of the persons and companies whose names appear in the following alphabetical list

E-Trade Myanmar

Frontier Myanmar

Myanmar Business Network

Myanmar Business Today

Myanmar Insider

Nikkei Asian Review

Union of Myanmar Federation of Chamber of Commerce and Industry

American Chamber of Commerce’s (AmCham) Myanmar website

Pricing

The market is highly price-sensitive, however, consumer expectations of quality continue to grow in step with their incomes.  U.S. firms should be mindful of price sensitivity with Burma’s neighboring trading partners.  Retail prices depend on fluctuating exchange rates and the irregular availability of consumer goods transported from China, Thailand, India, Singapore, and other regional centers.  Real estate prices in urban areas and expensive transportation costs are impacting margins.

Sales Service/Customer Support

After-sales service and customer service, though lagging behind international standards, continue to improve in sectors that have foreign competition.  U.S. firms have a competitive edge due to their reputation for quality products and post-sales service reliability.

Local Professional Services

Since 2013, many business consultancies and legal, accounting, and market research firms have opened in Yangon.  See AMCHAM Myanmar’s website for more details about AMCHAM Committees by category.

Principal Business Associations

· Myanmar Computer Industry Association   

· Myanmar Engineering Society (MES)

· Myanmar Garment Manufacturers Association

· Myanmar Hotelier Association

· Myanmar Industries Association

· Myanmar Medical Association (MMA)

· Myanmar Pharmaceuticals & Medical Equipment Entrepreneurs Association

· Myanmar Pulses, Beans & Sesame seeds Merchants Association 

· Myanmar Petroleum Trade Association

· Myanmar Rice Federation (MRF)

· Myanmar Retailers Association

· Myanmar Women Entrepreneurs’ Association

· Union of Myanmar Travel Association (UMTA)

· Myanmar Young Entrepreneurs Association (MYEA)

U.S. Government Resources

 

OFAC Recent Actions | U.S. Department of the Treasury
Information on Burma-related U.S. government sanctions.

BIS Export Control
New Export Controls on Burma

Travel Advisory
Burma Travel Advisory