Before February 2021, food and beverage franchise chains from Asian countries made significant inroads in Burma. In addition to the Asian franchise food chains, U.S. franchises such as KFC, Bonchon Chicken, Pizza Hut, the Coffee Bean and Tea Leaf, and Krispy Kreme successfully entered the country and still operate.
Since February 2021, nearly ten Asian and two American food and beverage franchise brands announced their exits from the Burmese market. The remaining foreign chains continue to operate and have adopted a wait-and-see approach, with some modest growth recently.
The key sectors with good prospects for franchise opportunities in Burma are food and beverage, coffee shops, ice cream parlors, vocational and executive-level education, car hire, and taxi services.
Burma’s franchise sector started with a couple of local and international fast-food franchise chains in 2013. By the end of 2020, the country had nearly 95 foreign franchises operating in Yangon, Mandalay, Taung Gyi, and Naypyidaw. A large youth population in major cities such as Yangon, Mandalay, and Taung Gyi have been driving demand for international franchises.
U.S. companies are advised to conduct proper due diligence checks on local franchisees and potential partners. The U.S. Commercial Service Office offers customized services that help U.S. businesses find reputable local business partners.
U.S. Commercial Service
U.S. Embassy, Burma