South Korea - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2020-09-20

Establishing and maintaining a strong business relationship is critical to succeeding in Korea. Companies hoping to enter the Korean market should visit the country frequently to cultivate contacts and to better anticipate business conditions, although in the current COVID environment travel to Korea is a challenge.

A local presence is essential for success. U.S. companies should retain a manufacturer’s representative or distributor, name a registered trading company as an agent, or establish a branch sales office.

The Commercial Service in Korea (CS Korea) is eager to assist U.S. companies in developing connections by identifying and introducing potential buyers, distributors, and importers. Please consult https://www.trade.gov/southkorea.

For support relating to U.S. agricultural commodities and processed foods, please consult the Exporter Guide.