eCommerce development in Cambodia lags behind its neighbors but is growing quickly. Most transactions are settled through cash-on-delivery, raising concerns about security and costs. Other impediments include the high cost of electricity and a lack of trained ICT professionals. There is a growing number of online shopping websites that cater mostly to urban consumers. Social media, such as Facebook and TikTok, is increasingly used as a platform for online shopping and media space. In 2024 alone, Cambodia logged 11.65 million Facebook users and 9.96 million TikTok users.

Cambodia enacted an eCommerce law in November 2019 that regulates domestic and cross-border eCommerce transactions in Cambodia and that also includes legal protections for consumers on eCommerce platforms.

Cambodians are adopting eCommerce both as consumers and merchants, and there is significant untapped market potential in the sector fueled by affordable mobile internet access with costs below the global average, high smart phone penetration, and a young, growing middle class. Of a population of 17.3 million, Cambodia boasts 126.6 percent mobile phone penetration (around 21.9 million subscribers) and 115.6 percent internet penetration (20 million subscribers) in 2024.

In Cambodia, digital expenditure including all revenues generated within the eCommerce, eTravel, eServices, and digital media markets has increased over the last several years. Cambodia’s revenue in the eCommerce market amounted to $1.51 billion, representing 6.7 percent of GDP in 2024. It is expected to reach $1.78 billion in 2025. The largest segments of the eCommerce market are fashion, electronics, and beauty and personal care products, according to the Cambodia National Council for Digital Economy and Society.

Cambodia’s financial technology (FinTech) sector has developed rapidly over the past several years, with total digital payment transactions valued at approximately $492 billion in 2023. More Cambodians are using their smartphones for a variety of financial services, including QR code payments, cashless money transfers between e-wallets and bank accounts, mobile phone top ups, bill payments, ride-hailing, and purchases. Apps such as Grab, Food Panda, Wow Now, and E-Gets allow users to order food for delivery and pay via integrated cashless payment systems. Both homegrown and international ride hailing apps are available and used extensively in urban areas, including Phnom Penh, Siem Reap, and Sihanoukville.