Cambodia Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in cambodia, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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eCommerce
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eCommerce development in Cambodia lags behind its neighbors but is growing quickly. Most transactions are settled through cash-on-delivery, raising concerns about security and costs. Other impediments include the high cost of electricity and a lack of trained ICT professionals. There is a growing number of online shopping websites that cater mostly to urban consumers. Social media, such as Facebook and TikTok, is increasingly used as a platform for online shopping and media space. In 2024 alone, Cambodia logged 11.65 million Facebook users and 9.96 million TikTok users.

Cambodia enacted an eCommerce law in November 2019 that regulates domestic and cross-border eCommerce transactions in Cambodia and that also includes legal protections for consumers on eCommerce platforms.

Cambodians are adopting eCommerce both as consumers and merchants, and there is significant untapped market potential in the sector fueled by affordable mobile internet access with costs below the global average, high smart phone penetration, and a young, growing middle class. Of a population of 17.3 million, Cambodia boasts 126.6 percent mobile phone penetration (around 21.9 million subscribers) and 115.6 percent internet penetration (20 million subscribers) in 2024.

In Cambodia, digital expenditure including all revenues generated within the eCommerce, eTravel, eServices, and digital media markets has increased over the last several years. Cambodia’s revenue in the eCommerce market amounted to $1.51 billion, representing 6.7 percent of GDP in 2024. It is expected to reach $1.78 billion in 2025. The largest segments of the eCommerce market are fashion, electronics, and beauty and personal care products, according to the Cambodia National Council for Digital Economy and Society.

Cambodia’s financial technology (FinTech) sector has developed rapidly over the past several years, with total digital payment transactions valued at approximately $492 billion in 2023. More Cambodians are using their smartphones for a variety of financial services, including QR code payments, cashless money transfers between e-wallets and bank accounts, mobile phone top ups, bill payments, ride-hailing, and purchases. Apps such as Grab, Food Panda, Wow Now, and E-Gets allow users to order food for delivery and pay via integrated cashless payment systems. Both homegrown and international ride hailing apps are available and used extensively in urban areas, including Phnom Penh, Siem Reap, and Sihanoukville.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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