The bilateral relationship between the United States and Cambodia is at its strongest point in recent history, fostering very positive perceptions of U.S. brands among Cambodian consumers. Furthermore, Cambodia’s recent removal of tariffs on U.S. imports presents a significant opportunity for American exporters to expand their presence in the market. Key sectors for U.S. exports and investment in Cambodia include agriculture and food processing (particularly cashew and casava processing, produce drying, and rice milling), automobiles, education, energy/power-generation equipment and energy consulting, food and beverage, franchises, garment and shoe manufacturing, ITC and digital services, healthcare, and tourism.