Benin - Country Commercial Guide

Describes what a company needs to know to take advantage of e-commerce in the local market and covers prominent B2B websites.

Last published date: 2021-09-29


Electronic commerce is becoming more viable as public access to smartphone technology increases.  Broadcast, print media, and text messages are also useful.

The introduction and use of ATMs and credit cards by local commercial banks is enhancing business practices in the country, though the overwhelming majority of transactions are still done in cash, and even large businesses might not accept credit cards.  Some mobile operators have introduced a mobile money payment system that has gained significant market share.

The existence of online sales portals and increased social media forum usage allows buying and selling activities thanks to an increased internet penetration rate of 40.4 percent in December 2017 versus 25.17 percent in 2016, of which mobile internet accounted alone for 99.38 percent in 2017.