Benin - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-09-29

Most U.S.–based exporters appreciate having the services of a local agent who knows Benin well, and who can advise on market entry.

Investors or exporters may also access Foreign Commercial Service (FCS) products including the Goal Key Service (GKS) to meet potential business partners, Single Company Promotion (SCP) to advance products in the field, and the International Company Profile (ICP) to gain more information about Beninese markets and possible clients in Benin.  Foreign Commercial Service, based at the U.S. Consulate General in Lagos, Nigeria, provides support to U.S. Embassy – Cotonou.

For investors who wish to establish a business in Benin, the government has established a stand-alone one-stop-shop to facilitate registration of new businesses within two days.  Owing to Benin’s French-influenced investment and commercial law, prudent investors may choose to hire local notaries well in advance to assist with the documentation required when starting a business in Benin.