Senegal - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2020-10-08

There is no substitute for face-to-face contact.  For most Senegalese business sectors, there are no laws requiring the retention of a local agent or distributor when exporting to Senegal.  U.S. companies who retain an experienced agent or distributor (aware of Senegal’s business practices) are less likely to experience problems entering the market. The U.S. Commercial Service can assist with finding potential local partners. 

Once the decision to open a business in Senegal is made, the U.S. company will require legal counsel and a notary for all the legal formalities associated with the incorporation of a company.  The Embassy has available a list of lawyers and notaries.  It is advisable that U.S. companies approach firms specializing in financial and tax advisory services.  Well-qualified representatives of major U.S. and international audit and business consulting firms are located in Senegal.

U.S. companies should consider the American  Chamber of Commerce (AmCham) as a point of contact when they make the decision to trade or invest in Senegal.  For further information, please contact

AMCHAM Senegal

Mahi Kane, President