Senegal - Country Commercial Guide

Describes how widely e-Commerce is used, the primary sectors that sell through e-commerce, and how much product/service in each sector is sold through e-commerce versus brick-and-mortar retail. Includes what a company needs to know to take advantage of e-commerce in the local market and, reputable, prominent B2B websites.

Last published date: 2020-10-08

Senegal’s relatively good telecommunications infrastructure and growing Internet market have laid the groundwork for the further development of e-commerce and the sector is growing in Senegal.  Previously dominated by Expat-Dakar, the sector grew with the addition of Cdiscount (since closed), then Jumia for online retail shopping, with other e-commerce companies scrambling to enter the market.  Although the relatively low bank account penetration rate – 19.7 percent – is an impediment to the development of e-commerce, Senegal is nevertheless making great strides towards financial inclusion.  Using the Central Bank BCEAO, the GOS has committed to strengthen a range of financial services.  The introduction of special Visa and MasterCard services by some local banks has tremendously facilitated financial inclusion in the country.  Most Senegalese companies or individuals with tailored credit limits based on account balances and other factors can complete for international financial transactions. Mobile money also plays an important and ever-growing role in financial transactions throughout the country.