Senegal Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in senegal, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Senegal’s relatively good telecommunications infrastructure and growing Internet market have laid the groundwork for the further development of e-commerce and the sector is growing in Senegal.  Jumia and TafTaf dominate online retail shopping, with other e-commerce companies scrambling to enter the market.  Social media applications including Facebook, Instagram, TikTok, and Whatsapp, play a significant role in eCommerce for marketing and advertising.  Meanwhile mobile money applications including Orange Money and Wave play an outsized role in payments.

According to the 2021 Study on Baseline Situation of Financial Inclusion , 21 percent of adult Senegalese have opened a bank account or subscribed to an insurance policy.  Thirty-one percent use electronic currency, which brings the overall access rate to financial services at 41.6%.  The Ministry of Budget and Finance’s Financial Inclusion National Strategy has a five-year (2022-2026) goal to achieve an inclusive financial rate of 65% of adults and 90% of SMEs. Through the Central Bank (BCEAO), the Government of Senegal has committed to strengthen a range of financial services.  The introduction of special Visa and MasterCard services by some local banks has tremendously facilitated financial inclusion in the country.  Most Senegalese companies or individuals with tailored credit limits based on account balances and other factors can complete for international financial transactions. Mobile money plays a leading role in electronic financial transactions throughout the country.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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