Madagascar Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in madagascar, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Travel and Tourism Sector
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Overview

Madagascar saw a sharp decline in tourism stemming from the COVID-19 pandemic. The sector struggled in its recovery through 2023. It regained dynamism in 2024, the year in which the Spanish Bloom Consultancy placed Madagascar among the top ten most attractive African countries for tourists. The Government of Madagascar views the untapped potential of the tourism sector as a main component for future growth. It has set a goal of attracting 500,000 foreign tourists annually, an engine which will drive employment, private sector growth, and foreign exchange earnings. The GOM seeks to leverage Madagascar’s famed biodiversity and unique flora and fauna to entice foreign and domestic travel and investment across the country while partnering with leading hotel chains, tour operators, and cruise lines. The Tourism and Transport Ministry encourages more private foreign air companies and travel organizations to promote Madagascar as a destination.

Leading sub-sectors 

  • Accommodations: hotels and other lodging, cruises
  • Hotel and restaurant equipment
  • Air transportation
  • Tourist attractions: national parks, marinas
  • Travel marketing agencies 

Opportunities 

  • Investment
  • Acquisition
  • Trade Fair (Salon du Tourisme de Madagascar) 

Resources 

  • International Tourism Fair, Madagascar
  • National Office of Tourism, Madagascar
  • Madagascar National Parks