Madagascar Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in madagascar, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Travel and Tourism Sector
Last published date:

Overview

Since the closure of national borders between March 2020 and October 2021, Madagascar has seen a sharp decline in tourism and the sector has not recovered significantly as of 2023. The GOM views the untapped potential of the tourism sector as a main component for future growth. It has set a goal of attracting 500,000 foreign tourists annually through which tourism will drive employment, private sector growth, and foreign exchange earnings. The GOM wants to leverage Madagascar’s famed biodiversity and unique flora and fauna to entice foreign and domestic travel and investment across the country through partnerships with leading hotel chains, tour operators, and cruise lines. In the second quarter of 2021, the Tourism Ministry called for expressions of interest from private entities to operate and invest in a few state-owned tourism assets and has promoted domestic tourism. The Tourism and Transport Ministries welcome more private foreign air companies and travel organizations.

Leading sub-sectors 

  • Accommodations: hotels and other lodging, cruises 
  • Hotel and restaurant equipment 
  • Air transportation 
  • Tourist attractions: national parks, marinas 
  • Travel marketing agencies 

Opportunities 

  • Investment 
  • Acquisition 
  • Trade Fair (Salon du Tourisme de Madagascar) 

Resources 

  • International Tourism Fair, Madagascar
  • National Office of Tourism, Madagascar 
  • Madagascar National Parks