Madagascar Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in madagascar, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Information and Telecommunications Technology
Last published date:

Overview

Madagascar has a robust ICT sector with established players dominating the provision of telecommunication services. The median download speed is estimated to be 41.49 Mbps (Ookla), the average broadband connection speed is estimated to be 22.70Mbps (Statista), and 585,216 IPs were assigned (IP2location). The internet penetration in Madagascar is estimated at 39.38 percent (Statista).  In the past decade, due to the availability of low-cost, high-quality labor and higher than average internet speed, many call centers, business outsourcing companies, and ICT-centered activities have set up shop in Madagascar.

Leading sub-sectors 

  • Cloud computing: access to databases and universal services
  • Application software for Enterprise Risk Management (ERM), Supply Chain Management (SCM), Customer Relationship Management (CRM), and collaborative apps
  • Computer systems and software: desktops, laptops, notebooks, peripherals, and servers
  • Telecommunication equipment and infrastructure including 5G infrastructure
  • E-Commerce
  • Call-centers and outsourcing platforms                

 

Table 8: Total Market Size for desktop, laptop, notebook, peripherals, servers, software, & services

DESKTOP, LAPTOP, NOTEBOOK, PERIPHERALS, SERVERS, SOFTWARE, & SERVICES

2020

2021

2022

2023

 

 

 

2024

Total exports 

89

31

10

154

33

Total imports 

4,258

6,700

6,243

6,949

9,729

Imports from the U.S.

29

53

140

131

93

Total market size 

4,169

6,669

6,233

6,795

9,696

Data source: Madagascar Customs. Figures are in thousands of USD. HTS codes used to produce these numbers are 8443.31.00, 8443.32.00, 8443.39.00 8443.12.00 8443.13.00 for printers, 8528.42.00 8528.52.00 8528.62.00 for monitors, 90.17.20.00 9017.80.00 for computers.

 

Table 9: Total Market Size for telecom, eCommerce, Call Centers and Outsourcing Platform and Equipment

TELECOM, E-COMMERCE, CALL CENTERS AND OUTSOURCING PLATFORMS AND EQUIPMENT

2020

2021

2022

2023 

 

 

2024

Total exports 

362

189

242

405

1,569

Total imports 

15,559

21,457

19,902

19,705

27,887

Imports from the U.S.

137

606

452

431

3,459

Total market size 

15,197

21,268

19,660

19,300

26,318

Data source: Madagascar Customs. Figures are in thousands of USD. HTS codes used to produce this table are 8527.12.00 8527.19.10 8527.19.90 for receptors and 8517.62.00 and 8517.69.00 for transmitters.

Opportunities 

  • Planned government procurement
  • Technology parks
  • Manufacturing and assembly plants for electronic components
  • Computer and telecommunication equipment assembly units
  • Development of high value-added mobile applications
  • Tele-services companies (call centers, telemarketing, remote data entry, outsourcing)
  • Consulting companies, subsidiaries of world leading multinationals
  • Training centers offering certification on technologies and international standards in application development, information system audit, security audit, and project management

Resources 

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Global Business Navigator Chatbot Beta

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