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Trade Winds
Trade Winds is the largest U.S. government-led trade mission and business development forum. Trade Winds: The Americas will be hosted in São Paulo, Brazil in April 2025.

Trade Winds Morocco Resources

Morocco Competitive Landscape

Morocco is a competitive marker with fierce competition from Europe and China in terms of quality, price and financing. The legal system is based on a combination of French, Spanish, and Islamic laws, and can be complex for U.S. companies to navigate. 

Leading Subsectors For U.S. Companies

ICT 

  • Government strategy for digital transformation aims to create a suitable environment for digitization of Morocco’s administration and economy.
  • Morocco aspires to become a digital regional hub .
  • ICT sector in Morocco offers opportunities  in open data/open government, Telecom (5G), IT Infrastructure, IT Software, Cybersecurity, Could services, IoT, AI, Fintech and Blockchain, Outsourcing, Education and trainings.  
  • The main industries in Morocco prepare their transition to digital manufacturing and will need international expertise.  

 

Waste & Water Management

  • National Program for drinking water and irrigation 20-27 with a total budget of $11 billion.  
  • An overall sustainable development policy, that relies heavily on the use of “non conventional water resources.”
  • Morocco suffers from leachate issue nationwide and is looking for robust solutions to help eradicate it.  
     

Energy

  • By 2030, renewable energy sources are planned to provide 52% of the total installed capacity.  
  • Morocco plans to decrease energy consumption by 15% by 2030 through energy efficiency enhancements 
  • Morocco is actively involved in the development of green hydrogen. A roadmap  
     

Aerospace & Defense

  • The FMS portfolio increased by over 100% this year with the signing of F-16 and Apache cases (from $ 4.01 billion to $ 8.5 billion).  
  • Additional cases currently under discussion may take the FMS portfolio well over $ 10 billion in the coming years.  
  • Primary sources for the Moroccan military are the United States, France, and Spain; Morocco is the largest purchaser of American weapons in Africa.  
  • On the commercial Side, the aerospace sector is among the leading sectors of the government’s Industrial Acceleration Plan
     

Safety & Security

  • Border protection is a top priority for Morocco especially in the southern part of the country.  
  • Morocco would like to enhance the shooting skills for its Law Enforcement officers.
  • Cybersecurity is also one of the key elements Morocco would like to develop as it positions itself as the first digital hub in French speaking Africa and the second in continent.