Taiwan - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2019-10-13

Most new-to-market exporters entering Taiwan begin by finding a local partner to serve as an agent, distributor, and/or representative.  Agents and distributors are the most common partnerships used by foreign firms to gain their initial foothold in Taiwan.  The vast majority of Taiwan firms are small- and medium-sized enterprises (SMEs).  They are active in trading and manufacturing and offer a large pool of prospective trade partners that can capably represent U.S. companies in Taiwan.

Taiwan’s banking and international remittance systems are well developed, and there are no foreign exchange regulations that would significantly hamper a U.S. exporter from receiving payment for goods shipped and services provided.  Irrevocable letters of credit (L/Cs) are widely used and L/Cs from leading Taiwan financial institutions are usually confirmed by U.S. banks.