Taiwan - Country Commercial Guide
Market Challenges

Learn about barriers to market entry and local requirements, i.e., things to be aware of when entering the market for this country.

Last published date: 2021-09-13

Taiwan is a sophisticated market in which consumers are plugged into global trends.  U.S. products are well represented in the market, as are products from across the region, especially mainland China and other lower-cost producers.  Taiwan is a good target market for both high-quality, differentiated products and commodity items.

Taiwan is a price-sensitive market, and foreign goods must conform to certain local standards and labeling regulations required to import products into this market.  A local agent or distributor should be able to assist with obtaining the necessary certifications and permits required for importation.

Intellectual property rights holders report both positive developments and ongoing challenges in Taiwan’s protection and enforcement of intellectual property rights. In recent years, Taiwan has bolstered trade secrets protection and enforcement. On the other hand, considerable challenges remain in combatting copyright and related infringement both online and with printed educational materials.