Test 4
eCommerce Digital Strategy

eCommerce Digital Strategy

What is a Digital Strategy? 

A digital strategy addresses the basic needs of a business required to succeed in cross-border eCommerce sales channels.  Look around for reputable and helpful resources to help you understand abstract concepts such as internationalization/globalization from a business perspective as you work towards increasing your ROI from the eCommerce sales channel. 
 
Understanding the eCommerce Transaction Process will help you to make the connection between the software and service providers that support it, however your eCommerce Sales Channel Mix may contain more than just your website as a channel for product/brand marketing and sales.