Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
The best strategy to enter the market varies according to the product, service, industry, and the company long-term strategy. Visiting the country to determine the best market entry strategy is highly recommended. Before choosing local agents or distributors, due diligence is crucial. Maintaining close contact with them is also important. Establishing qualified local legal services for contract negotiations is highly advised.