Moldova - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-10-06

Good local representation is recommended before entering the Moldovan market. Consulting with U.S. companies already in the market, as well as with the U.S. Embassy and business organizations such as the American Chamber of Commerce in Moldova (AmCham Moldova), is the best way to assess the market and prospective partners.  Conducting due diligence helps minimize risks involved in any business transaction.

Given the tenuous commercial environment and weak legal infrastructure, it is essential to obtain solid legal advice in structuring your company’s investment.  Furthermore, it is important to keep up with Moldova’s ever-changing laws and regulations.  Legal counsel can provide general advice on fluctuations in the commercial environment in Moldova and prevent disputes from emerging between partners.  Many Moldovan laws and regulations are vague and open to considerable leeway in interpretation, providing opportunities for corruption by officials.