Moldovans shop online primarily for clothing, shoes, electronic appliances, food, and travel. Payments are usually rendered upon receipt of merchandise rather than online. The total amount of purchases made online by Moldovans in 2020 was USD 277 million. About 80 percent of the population uses the Internet, and there is widespread internet coverage. Over 98 percent of localities have access to a fixed fiber optic connection and high-speed mobile Internet coverage is also 98 percent.
China-based and other international e-commerce websites are popular among Moldovans, primarily for online purchases of consumer electronics, with French and UK-based e-commerce gaining popularity in Moldova for clothing and footwear.
Moldova passed a law on e-commerce in 2004 regulating the main aspects of transactions over the Internet, introducing such terms as an electronic contract. New changes to the law were passed in line with Moldova’s EU Association Agreement/Deep and Comprehensive Free Trade Area (AA/DCFTA), focusing primarily on personal data protection.
The Government has developed a national digitization roadmap, which focuses on the development of e-commerce, promotion of online stores, the attraction of international e-commerce actors, and facilitation of cashless payments.
There are a few domestic e-commerce aggregators that compare prices on products sold online (such as Allprices), digitize sales of tickets for different public and social events (like iTicket), deliver restaurant food (Straus and iFood,) and help deliver products purchased online from a wide range of U.S. retailers to Moldova (Pesoto).