Moldova Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in moldova, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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The Moldovan e-commerce sector is expanding.  Quality internet access is widely available and the population regularly increasingly uses mobile banking apps and payment cards.
The government has developed a national digitization roadmap, which focuses on development of e-commerce, promotion of online stores, attraction of international e-commerce actors, and facilitation of cashless payments.  The National Bank of Moldova introduced an instant payment system called MIA in 2024.  This helped further in the adoption of cashless payments by Moldovans.
Moldovans shop online primarily for clothing, shoes, electronic appliances, food, and travel.  The total amount of purchases made online by Moldovans in 2024 is estimated to have reached USD 724 million, an almost 40 percent jump from the previous year.  Over 98 percent of localities have access to a fixed fiber optic connection and high-speed mobile Internet coverage is also 98 percent.
With a growing number of users, social networks have been playing an important role in sales strategies. 
China-based e-commerce websites have gained in popularity and are providing a boost to online purchases.  Other international e-commerce websites are popular among Moldovans, primarily for online purchases of consumer electronics, with French and UK-based e-commerce gaining popularity in Moldova for clothing and footwear.  There are websites that help deliver products purchased online from a wide range of U.S. retailers to Moldova.
Moldova has a law on e-commerce regulating the main aspects of transactions over the Internet and introducing such terms as electronic contract.  Changes to the law were passed in line with Moldova’s EU Association Agreement/Deep and Comprehensive Free Trade Area (AA/DCFTA) focusing primarily on personal data protection.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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