The challenges above notwithstanding, many market opportunities for U.S. firms exist in Mexico. Considering the benefits of the USMCA and other advantages, Mexico provides better prospects than many other countries.
Mexican companies, government agencies, and entire industries are deeply familiar with and receptive to U.S. products and services. U.S. producers often find it straightforward to market and sell products and services in Mexico.
Mexico’s most promising sectors for U.S. exporters include advanced manufacturing; agriculture; agribusiness; auto parts and services; aerospace; consumer products; education services; energy; environmental technology; franchising; healthcare; housing and construction; information technology, equipment, and services; Internet and digital economy; packaging equipment; plastics and resins; security and safety equipment and services; transportation infrastructure equipment and services; and travel and tourism services. However, given the size of the Mexican market, there is almost no product a company cannot sell successfully in Mexico with the right preparation, commitment, pricing, and service.