Mexico Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in mexico, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Digital Economy
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Mexico’s digital economy in 2025 reflects a rapidly transforming landscape shaped by expanding eCommerce and the rise of new technologies such as artificial intelligence, cloud computing, and fintech. According to Mordor Intelligence, the country’s digital transformation market is valued at USD 39.98 billion in 2025 and is projected to reach USD 88.33 billion by 2030, with a growth rate of 17.2 percent. eCommerce continues to be one of the most dynamic drivers (see the Selling U.S. Products and Services section of this report). Digital payments are another growth pillar; Mexico’s electronic wallet segment alone is expected to surpass USD three billion by the end of 2025, with continued expansion at more than 18 percent annually through 2030, according to Antom Knowledge.

Major subsectors highlight the diversity of Mexico’s digital ecosystem. Financial technology and digital payments represent one of the most dynamic areas, with strong adoption of mobile wallets, online banking, and “buy now, pay later” solutions. eCommerce and digital retail continue to expand across both B2C and B2B channels, with platforms such as Mercado Libre, Amazon, and TikTok Shop shaping consumer behavior and creating opportunities for U.S. exporters. 

Cloud services and digital infrastructure are expanding rapidly. Other enabling technologies include limited 5G deployment, IoT applications, artificial intelligence, software services, and digital outsourcing. Persistent connectivity gaps, digital literacy barriers, and concerns over cybersecurity and online fraud remain. These challenges could also represent significant market opportunities, particularly for U.S. firms offering digitalization solutions, secure payments, and cloud services.

Mexico has implemented a complex regulatory framework for its digital economy. Since 2020, digital services providers not based in Mexico must register with the tax authorities, designate a legal representative, collect and remit 16 percent VAT, and comply with e-invoicing and withholding rules. Failure to register can result in sanctions such as having digital services blocked within the country.

In parallel, data localization mandates introduced by Mexico’s Central Bank and the Banking Commission in 2021 and enforced from 2022 require that certain sensitive data, particularly from electronic payments, be stored and processed within Mexico, forcing international firms to invest in local infrastructure or partner with domestic providers. 
The 2025 passage of the Law for Simplification and Digitalization seeks to reduce administrative wait times by digitizing 80 percent of citizen services and centralizing digital operations across state and municipal levels through the National Center for Public Technology. Although this could represent some opportunities for U.S. firms, industry is concerned that the legislation as written prioritizes the acquisition of open code solutions, and mandates that commercial software vendors share their IP protected codes with the Mexican Government. 

Leading Sub-sectors

  •  Financial Technology and Digital Payments: Mobile wallets, BNPL (“buy now, pay later”), and digital banking services driving inclusion
  • eCommerce and Digital Retail: Expansion in B2C and B2B channels, with platforms such as MercadoLibre, Amazon, and Walmart
  • Cloud Computing and Infrastructure: Rapid adoption of SaaS, IaaS, and hyperscale data centers
  • Cybersecurity: Rising demand for identity protection, fraud prevention, and compliance solutions across industries
  • Emerging Technologies: IoT, AI, machine learning, and outsourcing of IT and digital operations 
    Opportunities
  • SME digitalization: Providing affordable cloud, eCommerce, and ERP solutions to small and medium-sized firms
  • Payment technologies: Expanding access to secure, low-cost digital payment solutions to boost financial inclusion
  • E-logistics and last-mile solutions: Enhancing fulfillment and delivery systems for a rapidly growing online retail market
  • Digital skills and workforce development: Training platforms to strengthen Mexico’s digital talent pipeline 
    Resources
  • Mexican Internet Association (Asociación de Internet MX)
  • Mexican Online Sales Association (AMVO)
  • Latin American Internet Association (ALAI)
     

Commercial Specialist
For further information and assistance in exploring opportunities in Mexico’s Digital Economy, contact: Adriana Carrillo (Adriana.Carrillo@trade.gov)

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Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

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