Describes what a company needs to know to take advantage of e-commerce in the local market and covers prominent B2B websites.
According to data from the Kosovo telecom regulator, more than 90 percent of Kosovo households regularly use internet, and the number of individuals using mobile internet has reached 92.3 percent of total mobile users. While Kosovo has the highest internet penetration rate in the region, the eCommerce sector remains nascent. As a result of the COVID-19 pandemic, more companies in Kosovo are experimenting with using eCommerce. Most commercial banks have introduced internet banking and all utilities offer online bill payment options. Kosovo follows EU standards for eCommerce and consumer protection. Well-known eCommerce websites – including Amazon, Aliexpress, and ASOS – ship limited goods to Kosovo. According to data from the Kosovo Statistics Agency, the majority of online purchases in Kosovo are made through E.U. and U.S. retailers. Payment methods for eCommerce transactions include e-banking, credit cards (Visa and Mastercard), and cash-on-delivery for the domestic market. While third-party payment methods such as PayPal and Payoneer generally do not offer services in Kosovo, some users find workarounds leveraging banks in neighboring countries.