According to data from the Kosovo telecom regulator, more than 90 percent of Kosovo households regularly use the internet. The number of individuals using mobile internet has reached 103.4 percent penetration, or a total of 1.9 million users, due to some customers using multiple lines per person. While Kosovo has the highest internet penetration rate in the region, the eCommerce sector remains nascent. Since the start of the COVID-19 pandemic, more companies in Kosovo are experimenting with using eCommerce. Most commercial banks have introduced internet banking, and all utilities offer online bill payment options. Kosovo follows EU standards for eCommerce and consumer protection. Well-known eCommerce websites – including Amazon, Aliexpress, and ASOS – ship limited goods to Kosovo. According to data from the Kosovo Statistics Agency, the majority of online purchases in Kosovo are made through E.U. and U.S. retailers. Payment methods for eCommerce transactions include e-banking, credit cards (Visa and Mastercard), and cash-on-delivery for the domestic market. While third-party payment methods such as PayPal and Payoneer generally do not offer services in Kosovo, some users find workarounds leveraging banks in neighboring countries. In December 2024, Kosovo was officially recognized by Amazon on all its platforms allowing its citizens to use services such as amazon.com and AWS. While in July 2025, the CBK announced that Google Pay and Apple Pay officially offered services in Kosovo through selected banks.