Jordan Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in jordan, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Selling Factors and Techniques
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Cost, delivery time, responsiveness to “Requests for Quotations” and credit terms are important in purchasing decisions made by Jordanian companies.  Even though many Jordanians can speak and read English, it is better from a marketing perspective to have catalogs/brochures translated into Arabic.

Trade Promotion and Advertising

U.S.-style promotion is gaining popularity.  There are several trade fairs and events where U.S. exporters can participate as an exhibitor or as a visitor, and many Jordanian businesspeople attend major regional fairs, such as those held in the UAE and Europe.

Advertisement in newspapers, radio, and business journals and association newsletters to locate agents, distributors, or buyers can be effective.  Billboards and electronic screens are also available.  Cell phones are ubiquitous in Jordan and an increasing number of notices and advertisements are sent via SMS in addition to utilizing well-known social media platforms.

Pricing

The Jordanian market is price sensitive. Local importers base their pricing on the export price, freight costs, applicable import tariffs and taxes, the 16 percent sales tax (depending on the product), and profit margin.  U.S. manufacturers and suppliers should, however, coordinate with local representatives before assigning a final price to a product. Products with higher prices than the competition will need marketing support and must be of demonstrably higher quality.

Local Professional Services

A full range of banking, auditing, legal, advertising, and other service providers is available in Jordan. For further information, please contact the U.S. Commercial Service office in Amman.

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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