Jordan Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in jordan, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Although American exporters are not required to appoint a local Jordanian business partner, many new-to-market U.S. firms partner with a local representative/agent/distributor for the purposes of monitoring business opportunities, navigating import and standards testing regulations, identifying public sector procurement opportunities, establishing industry contacts, offering after-sales services, and maintaining a continued presence in the Jordanian market. Due to Jordan’s size, distributors and agents often 0have exclusive representation rights for the entire Kingdom. U.S firms considering Jordan should focus on understanding the market characteristics, as well as the potential for leveraging Jordan as a regional hub for certain products or services.

Leading Sectors for U.S. Exports and Investment

Defense and Security

Jordan is in a region often characterized by volatility and instability, making security a national priority. The government’s focus on internal security has enhanced stability, making the market attractive to investors. The country shares borders with Syria, Iraq, Saudi Arabia, Israel and the West Bank. Jordan’s stability is a priority for the United States. In 2025, the United States provided $425 million in State Department Foreign Military Financing (FMF) funds as part of its bilateral assistance package. The U.S. military assistance program is designed to meet Jordan’s defense needs to support border integrity and regional stability through the provision of materiel and training.

Jordan’s defense market is relatively small; U.S. companies account for 80 percent of the total imports, with Czech Republic and Croatia ranking second with 8 percent and Croatia 6.7 percent. Primary end users include the Jordanian Armed Forces (JAF), Civil Defense, Public Security Directorate (PSD), and General Intelligence Department (GID). Responsibility of securing Jordan’s national security lies with the JAF, GID, and the Ministry of Interior, which supervises the PSD, including the Gendarmerie, and the Civil Defense. These entities seek to acquire the latest equipment and technologies to provide the highest level of security, whether for protecting the country from terrorism, securing Jordan’s borders, or maintaining internal and external stability. Given Jordan’s involvement in countering non-state actors outside its borders, a rise in defense spending is expected, with a particular emphasis on modernizing military capabilities. Although most equipment is imported, there is an increasing amount of security equipment and devices either assembled or produced domestically through Jordan Design and Development Bureau (JODDB) and most recently through Deep Element, a Jordanian company specialized in designing, developing, and integrating comprehensive security solutions in the field of airspace management, surveillance, and cybersecurity.

Safety and Security

U.S. companies hold up to 60 percent of the safety and security market in Jordan, with competition from Europe, Turkey, and Asia. Demand for safety and security equipment comes from four main sectors: banking, residential and commercial construction, firefighting, and tourism (hotels and resorts). There is a strong demand for the import of security equipment to meet the government’s security requirements.  

Jordan also hosts the Special Operations Forces Exhibition & Conference (SOFEX) biennially; this defense trade exhibition is held under the patronage of the King and with the full support of the Jordan Armed Forces (JAF). The exhibition attracts exhibitors and national pavilions from around the world to showcase new, innovative solutions. The next SOFEX will be held in October 2026 in Aqaba. U.S. companies interested in exhibiting or attending should contact the U.S. Commercial Service office at the U.S. Embassy in Amman. 

Jordan also holds the Annual Warrior Competition – a combat-oriented competition that takes place at the King Abdullah II Special Operations Training Centre (KASOTC), an installation that specializes in counterterrorism, special operations, and irregular warfare tactics training. U.S. companies can participate to showcase their special forces and law enforcement products.

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