Jordan - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2022-12-14

Although American exporters are not required to appoint a local Jordanian business partner, we recommend new-to-market U.S. firms consider partnering with a local representative/agent/distributor for the purposes of monitoring business opportunities, navigating import and standards testing regulations, identifying public sector procurement opportunities, establishing industry contacts, offering after sales service, and maintaining continued presence in the Jordanian market. Due to Jordan’s small geographic size, distributors and agents generally have exclusive representation rights all over the Kingdom.  U.S firms considering Jordan should focus on understanding the market characteristics, as well as the potential for leveraging Jordan as a regional hub for certain products or services.