Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.
Market access and promotion strategies typically focused on cities may be applied with modification to enter the Brunei market. Firms that are able to export goods and services that will serve to increase the capacity of Bruneian enterprises and increase Bruneian employment will be particularly welcomed.
U.S. businesses should build personal relationships with local representatives and customers through regular visits or by establishing resident representation. U.S. companies can set up their subsidiary companies or branch offices in Brunei as private limited companies registered with the Registrar of Companies and Business Names.
Please note that throughout this report, except where otherwise noted, the following Brunei dollar/U.S. dollar exchange rates were used:
Table 1: Brunei Dollar/U.S. Dollar Exchange Rate
Year Exchange Rate
2017 1 USD = B$1.437
2018 1 USD = B$1.361
2019 1 USD = B$1.397
2020 1 USD = B$1.322
2021 1 USD = B$1,344
Current exchange rate information is available on the Internal Revenue Services’ website.