Brunei Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in brunei, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Franchise Operations
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Overview

Numerous U.S. food and beverage (F&B) franchises operate in Brunei.  Auntie Anne’s Pretzels, McDonalds, KFC, Pizza Hut, Coffee Bean and Tea Leaf, and Dairy Queen are very popular in Brunei. Starbucks and Burger King entered the market in 2014 and have expanded to four and six outlets respectively. The franchise industry is also popular among investors because it is perceived to be an attractive and relatively safe form of investment. American burger franchise Wayback Burgers opened in May 2016.

Leading Sub-Sectors

Food and Beverage

Opportunities

U.S. food brands would likely be well-received, particularly in the fast-food industry.

Resources

Ministry of Finance and Economy - Registrar of Companies

Darussalam Enterprise (DARe)

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

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Translation

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