Argentina Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in argentina, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Selling Factors and Techniques
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Argentina’s population and economic activity are highly concentrated in the greater Buenos Aires area. The population is largely of European descent and continues to have strong ethnic, cultural, and business ties with Europe. In some respects, Argentine consumer preferences resemble those of Europeans more than those of other Latin American countries.

The United States continues to be one of Argentina’s top trading partners. Many U.S. firms have been very successful in the market, and U.S. products have a strong reputation for quality and technological innovation. U.S. lifestyle and consumption habits are influential in Argentina.

Always have a local Spanish speaker, such as your agent or distributor, review any materials before using them in Argentina. Keep in mind that each Spanish-speaking country has its own unique dialect and slang. Also, any official document to be presented before the Argentine government that is not in Spanish requires an official translation into Spanish by a Sworn Public Translator (Traductor Público) be attached, as well as certification by the Translators Association.

Price and financing terms have become increasingly important selling factors. Some practical tips to successfully approach Argentine consumers are the following:

  • Appoint a representative or distributor, and consult as appropriate with lawyers and accountants
  • Have Spanish language capacity and furnish materials in Spanish
  • Be consistent in attention to service and delivery, and engage in frequent visits and follow-up
  • Provide credit terms
  • Protect your intellectual property
     

Limitations on Selling U.S. Products and Services

There are few limitations on selling U.S. products and services in Argentina, noted in the list of prohibited products to be imported. Nevertheless, it is important for U.S. exporters to develop a close relationship with an agent, representative, distributor, or other business partner. The U.S. Commercial Service assists exporters in finding and evaluating partners in Argentina. It is strongly advised that all exporters work with an Argentine customs broker or with a freight forwarder with an established relationship with a broker prior to shipping goods to Argentina.

For more information on current import issues, please refer to the Import Requirements & Documentation section

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Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

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As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

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The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

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