Argentina Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in argentina, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Selling Factors and Techniques
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Argentina’s population and economic activity are highly concentrated in the greater Buenos Aires area. The population is largely of European descent and continues to have strong ethnic, cultural, and business ties with Europe. In some respects, Argentine consumer preferences resemble those of Europeans more than those of other Latin American countries.

The United States continues to be one of Argentina’s top trading partners. Many U.S. firms have been very successful in the market, and U.S. products have a strong reputation for quality and technological innovation. U.S. lifestyle and consumption habits are influential in Argentina.

Always have a local Spanish speaker, such as your agent or distributor, review any materials before using them in Argentina. Keep in mind that each Spanish-speaking country has its own unique dialect and slang. Also, any official document to be presented before the Argentine government that is not in Spanish requires an official translation into Spanish by a Sworn Public Translator (Traductor Público) be attached, as well as certification by the Translators Association.

Price and financing terms have become increasingly important selling factors. Some practical tips to successfully approach Argentine consumers are the following:

  • Appoint a representative or distributor, and consult as appropriate with lawyers and accountants
  • Have Spanish language capacity and furnish materials in Spanish
  • Be consistent in attention to service and delivery, and engage in frequent visits and follow-up
  • Provide credit terms
  • Protect your intellectual property

 

Limitations on Selling U.S. Products and Services

There are few limitations on selling U.S. products and services in Argentina, noted in the list of prohibited products to be imported. Nevertheless, it is important for U.S. exporters to develop a close relationship with an agent, representative, distributor, or other business partner. The U.S. Commercial Service assists exporters in finding and evaluating partners in Argentina. It is strongly advised that all exporters work with an Argentine customs broker or with a freight forwarder with an established relationship with a broker prior to shipping goods to Argentina.

For more information on current import issues, please refer to the Import Requirements & Documentation section