Describes what a company needs to know to take advantage of e-commerce in the local market and covers prominent B2B websites.
Electronic commerce (e-commerce) activity has grown tenfold since 2000 in peso terms. Argentina has over 37 million users of the internet, the third highest percentage in Latin America after Brazil and Mexico. According to the Argentine Chamber of Information and Communications (CICOMRA), in 2020 Argentina had 23.5 million urban households with access to computers and 75.9 percent to internet. Nine out of 10 people use a cell phone, and nine out of 10 use the internet. Network expansion is increasing the availability of WiFi connections in public and privately-owned spaces. The Argentine Chamber of Electronic Commerce (CACE) reports that 90 percent of connected Argentine adults (18.3 million people) have made online purchases at least once. E-commerce in Argentina grew 124 percent during 2020, after growing by 76 percent in 2019, with growth in 2021 also expected to be high, in part due to the extended quarantine imposed because of the COVID-19 pandemic. Seventy-eight percent of total sales were made by credit card.
Online sales also have higher prevalence outside of greater Buenos Aires, where the variety of products available is more limited and delivery service provides an important incentive for sales. U.S. products and services are usually sold through the websites of local importers. Alternatively, popular e-commerce websites include MercadoLibre and OLX. In October 2020, Argentina´s official mail service, Correo Argentino, also launched a new online retail platform named “Compra Correo.”
Social media is also considered an effective sales platform for selling products online in Argentina.
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