Faces of business women
The Women's Global Trade Empowerment program is the International Trade Administration's premiere resource for women entrepreneurs who wish to boldly grow their business into new markets. This dynamic platform facilitates the necessary skills to build an export strategy and develop valuable business connections.

Women Empowered Leave Legacies through Trade and Investment

Women-run businesses and women entrepreneurs face specific challenges to grow and maintain their businesses, particularly in this time of the ongoing global pandemic.  As such, in January 2021, the International Trade Administration’s Middle East & Africa Regional Office (MEA) launched the Women Empowered Leave Legacies through Trade and Investment (WELLTI) initiative. Through WELLTI, MEA brings together leading businesswomen from the United States, the Middle East, and Africa to discuss strategies and techniques to improve their businesses, and, to provide these businesses with the data, knowledge, contacts, and financing to increase trade.  By empowering women entrepreneurs with access to information, capacity building and strengthened networks, ITA’s Global Markets is helping women and the global economy Build Back Better.

Upcoming WELLTI Events:

Building a U.S.-Saudi Community of Women Innovators & Entrepreneurs

Wednesday, November 23, 2021
10:00 – 11:30 am Eastern Time | 6:00 – 7:30 pm KSA

Join this virtual panel discussion to hear:

  • U.S. and Saudi private and public sector leaders share their perspectives on what it takes to succeed in STEM fields;
  • How the U.S. and Saudi Arabia can spur the creation of a robust pipeline of women in STEM fields; and
  • How the U.S. Department of Commerce and SelectUSA are building a community of female entrepreneurs through the Select Global Women in Tech (SGWIT) mentor network.

Featured Speakers:

  • Gina Raimondo, Secretary of Commerce, U.S. Department of Commerce
  • Her Royal Highness Princess Reema bint Bandar bin Sultan bin Abdulaziz Al Saud, Saudi Arabian Ambassador to the United States
  • Camille Richardson, Deputy Assistant Secretary for the Middle East and Africa, U.S. Department of Commerce
  • Amal Dokhan, Partner, 500 Startups
  • Luisa Javier, PhD, CEO, Wayakit / 2021 Select Global Women in Tech Delegate / MEA Regional Pitch Winner
  • Tonya McNeal-Weary, Founder & Managing Director, IBS Global Consulting / 2021 Select Global Woman in Tech Mentor
  • Julie LeBlanc, Principal Commercial Officer, U.S. Consulate General Jeddah

Register for this free WELLTI event, or for more information email Haisum.Shah@trade.gov.

WELLTI Series Collaborators: Organization of Women in International Trade | Minority Business Development Agency | WEConnect International


Trade Winds Middle East and Africa 2022

March 6-8, 2022
Dubai, UAE

Trade Winds, the largest U.S. Government-led trade mission, and business development forum will be held in Dubai, UAE, at the same time as World Expo. Organized by the U.S. Commercial Service, Trade Winds features meetings with U.S. Commercial Diplomats from over 20 countries in the Middle East, North Africa, and Sub-Saharan Africa, exciting conference programming, and plenty of networking!

Qualified U.S. businesses may customize their experience with optional business-to-business matchmaking meetings with pre-screened buyers, agents, distributors, or joint-venture partners in the UAE as well as Algeria, Morocco, Egypt, Israel, Saudi Arabia, Kuwait, and Qatar. 

Register for Trade Winds, or for more information email TradeWinds@trade.gov.