Faces of business women
The Women's Global Trade Empowerment program is the International Trade Administration's premiere resource for women entrepreneurs who wish to boldly grow their business into new markets.

Women Empowered Leave Legacies through Trade and Investment

Women-run businesses and women entrepreneurs face specific challenges to grow and maintain their businesses, particularly in this time of the ongoing global pandemic. As such, in January 2021, the International Trade Administration’s Middle East & Africa Regional Office (MEA) launched the Women Empowered Leave Legacies through Trade and Investment (WELLTI) initiative. Through WELLTI, MEA brings together leading businesswomen from the United States, the Middle East, and Africa to discuss strategies and techniques to improve their businesses, and, provide these businesses with the data, knowledge, contacts, and financing to increase trade. By empowering women entrepreneurs with access to information, capacity building and strengthened networks, ITA’s Global Markets is helping women and the global economy Build Back Better.

Upcoming WELLTI Events:

Connect with Women in International Trade at Trade Winds: WELLTI Summit

The WELLTI Summit will be held in conjunction with Trade Winds 2022 and includes full access to the Global Business Forum in Dubai, UAE. The WELLTI Summit is an opportunity for women-owned and women-led businesses to connect and access resources for doing business in the Middle East and Africa region. WELLTI Summit participants will also be invited to a series of events and networking opportunities designed to support and enhance women engaging in international trade.

WELLTI Sponsors

The WELLTI Summit includes:

  • WELLTI Forum Industry Focused Breakfast
  • WELLTI Women in Tech & Innovation Roundtable
  • WELLTI G2B & B2B Pop Up
  • WELLTI/Trade Winds Networking Reception
  • WELLTI Capacity Building Sessions
  • Trade Winds Global Business Forum

** Note: In the event that a mission is canceled, no personal expenses paid in anticipation of a mission will be reimbursed. However, participation fees for a canceled mission will be reimbursed to the extent they have not already been expended in anticipation of the mission.

Explore Opportunities to Sponsor WELLTI

Sponsorship is an excellent opportunity to position your organization as a market leader in facilitating trade for women-owned businesses throughout the region. WELLTI sponsors can make meaningful and productive connections with diverse businesses and contribute to a high-level U.S. government event. Please note: WELLTI Sponsorship is separate from Trade Winds Sponsorship.

Sponsor Benefits


Logo on all WELLTI event materials (printed & digital) x x x x
Recognition during WELLTI activities x x x x
List of WELLTI attendees with contact information x x x x
Complimentary registration for forum & networking events 5 3 2  
Pre-event social media exposure x x    
Advertisement in printed WELLTI program guide x x    
Exhibit space x x x  

Customized sponsorship opportunities may also be available. Contact us for more information:

Terri Batch
Director, Global Diversity Export Initiative
Tel: +1-310-597-3575

Trade Winds Business Forum 

Trade Winds is the largest U.S. government-led trade mission and business development forum, being held during the World Expo. The U.S. Commercial Service’s, Trade Winds 2022 will feature individual meetings with U.S. commercial diplomats from over 20 countries in the Middle East, North Africa and Sub-Saharan Africa, exciting conference programming and plenty of networking. 

Join us in Dubai to expand and deepen your business connections in the Middle East and Africa! 

• Numerous Networking Opportunities 
• Prescheduled meetings with U.S. Commercial Diplomats from over 20 countries 
• Visit the Dubai World Expo 
• Sponsorship Opportunities Available 

Register to Attend

Cost: $750 per attendee Registration Deadline: February 21, 2022 

Terri Batch 
Director, Global Diversity Export Initiative 
Tel: +1 310-597-3575