three cargo containers stacked atop each other with us, Canadian, and Mexican flags
USMCA Partner Country eCommerce Consumer Overview
Online consumer spending in markets: United States, Mexico, and Canada.

USMCA Country eCommerce Consumer Overview

USMCA eCommerce Markets are Strong

The USMCA Member Countries are: the U.S., Mexico, and Canada.

The United States-Mexico-Canada Agreement (USMCA) member country ecommerce markets are robust and developed, offering strong sales growth forecasts and diverse consumer audiences. Consumers in all 3 trade agreement member markets outspend consumers in other markets globally, which goes for B2B consumption as well.

US digital spending as a share of consumer spending per capita in 2020
United States consumer digital spending as a share of consumer spending per capita in 2020
Mexico digital spending as a share of consumer spending per capita in 2020
Mexico consumer digital spending as a share of consumer spending per capita in 2020

   

Canada digital spending as a share of consumer spending per capita in 2020
Canada consumer digital spending as a share of consumer spending per capita in 2020

USMCA Digital Purchases Differ by Market


Comparing the charts below we see that the largest portion of purchases for all USMCA Trade Agreement member countries is normal retail consumer goods (eCommerce). The three markets then begin to reflect their individual consumer audiences through the choice of other digital purchases such as streaming movies (Digital Media), digital marketing (eServices), or travel booking (eTravel).

US Total Digital Revenue By Sector 2020
United States total digital revenue by sector in 2020
Mexico Total Digital Revenue By Sector 2020
Mexico total digital revenue by sector in 2020
Canada Total Digital Revenue By Sector 2020
Canada total digital revenue by sector in 2020

USMCA eCommerce Consumer Goods Forecast


Strong consumer ecommerce revenues are forecast through 2025 for all three USMCA Trade Agreement partners. The strongest of these consumer goods sectors is in the fashion industry and electronics & media industries.

US eCommerce Revenues By Product in USD Forecast 5.5% Growth to 2025
United States ecommerce revenues by product in million USD, forecast 5.5% growth through 2025
Mexico eCommerce Revenues By Product in USD Forecast 5.5% Growth to 2025
Mexico ecommerce revenues by product in million USD, forecast 5.5% growth through 2025
Canada eCommerce Revenues By Product in USD Forecast 6.2% Growth to 2025
Canada ecommerce revenues by product in million USD, forecast 6.2% growth through 2025


If you would like to learn more about the USMCA member-country trade opportunities, please feel free to reach out to our trade professionals at CS Canada and CS Mexico, or contact a local trade specialist  in your city today.

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