European B2B eCommerce Markets Forecast
European Region B2B eCommerce Forecast to 2025
Manufacturers and services in the European region have seen steady online sales growth following European Retail eCommerce Consumer Forecast and trends, and total value of goods sold online in Europe reaching $1.8 trillion USD by 2025.
This increase in B2B online consumption within Europe relates to overall increased market demand from purchases of spare machine parts, complex products, business/digital services, as well as packaged and bulk products.
This forward momentum spells out “optimism” regarding European business outlook for B2B revenue development over the next few years through 2025, as the economic situations of B2B-focused companies will be slightly better than B2C customer bases.
The European Region B2B Cross-Border eCommerce Snapshot
The majority of B2B cross-border ecommerce within Europe occurs within its geographical borders between countries, while only 30% of B2B cross-border ecommerce is happening outside of the European region.
When it comes to buying and selling to the European region, overwhelmingly the business’ website is the preferred channel to acquire new consumers and inform visitors towards a sale.