Media & Entertainment
Media & Entertainment
The International Trade Administration’s Global Media & Entertainment (M&E) Team is dedicated to supporting U.S. M&E clients with licensing and trade services to expand in international markets. With export offices in over 100 U.S. cities and at 80 Embassies, our team offers international business development and creative sector connections to help you grow your digital business and sell and protect your Intellectual Property overseas.
Whether you’re in the Digital Media, Film, Interactive & Mobile, M&E Production, Music, Video Games & eSports, Print, Publishing & eBooks, Streaming, MVoD, Television or Broadcast sectors, and Brand Licensing of M&E products - our team can help you Go Global!
Industry Overview (Updated Dec 2020)
- The U.S. Media and Entertainment (M&E) industry is the largest in the world at $660 billion (of the $2 trillion global market) - enduring an estimated $53B or 7.3% decline due to the pandemic.
- The uptick in streaming services and subscriptions for digital media in 2020 has been a boon for the MVoD, Video Games and Music sectors, while live performance, touring and the gig economy have been forced to pivot or shutter, as physical continues its decline.
- The M&E industry is comprised of businesses that produce, distribute and offer ancillary digital services and products for: the Motion Pictures, Television programs and Commercials along with Streaming Content, Music, Video and Audio recordings, Broadcast, Radio, Text and Book Publishing, eSports and Video Games sectors.
- In 2018, total core copyright industries added 2.2 trillion dollars to the U.S. economy (accounting for 11.6%) and employed over 11.6 million workers. These industries grew on average 5.23% a year, while the U.S. economy as a whole averaged 2.21% annually.
The U.S. Embassy Pavilion will host and support a large display showcasing 20 U.S. videogame companies showcasing their company logo, a description of the game and a QR code to try/download/buy an “E” (Everyone) rated game.
Las Vegas, NV
NAB Show is an entirely reimagined experience to help you discover the innovations and solutions driving the future of the industry across. Visit the International Trade Center to network with international buyers.
How Can We Help You Expand Your Exports?
Media & Entertainment Market Intelligence
Japan’s music market is the second largest in the world with total sales in 2022 of USD$2.4 billion; 66% of media is still purchased in physical formats.
Qatar presents opportunities for U.S. publishing companies to expand their business in this energy-rich nation.
Rising U.S. Investment in Italian Soccer Teams May Stimulate Opportunities for U.S. Stadium and Live Entertainment Businesses