Media and Entertainment
Media & Entertainment
Whether you're in Broadcasting, Digital Media, Film, Interactive & Mobile, M&E Production, Music, Printing, Publishing & eBooks, Streaming, Television, Video Games & eSports – Go Global With Our Team!

Media & Entertainment

Media & Entertainment

The International Trade Administration’s Global Media & Entertainment (M&E) Team is dedicated to supporting U.S. clients with licensing and trade services to expand in international markets. Our global network of experienced trade professionals is located throughout the United States and in U.S. Embassies and Consulates worldwide. Our team offers international business development and creative sector connections to help grow your digital business and sell and protect your Intellectual Property overseas. 

Whether you’re in the digital media, film, interactive and mobile, M&E production, music, video games & eSports, print, publishing & eBooks, streaming, MVoD, television or broadcast sectors, and brand licensing of M&E products - our team can help you go global! 

Industry Overview (Updated August 2024) 

  • The U.S. Media and Entertainment (M&E) industry is the largest in the world at $649 billion (of the $2.8 trillion global market) and is projected to grow to $808 billion by 2028 at an average yearly rate of 4.3% (PwC 2024).
  • The M&E industry has been steadily recovering from the COVID-19 pandemic, with global revenue from live events such as music performances and cinema box office rising year-on-year in 2023 by 26% and 30.4%, respectively. Live events represented 38.6% of the net increase in M&E spending in 2023 (PwC 2024).
  • The M&E industry is comprised of businesses that produce, distribute and offer ancillary digital services and products for: the Motion Pictures, Television programs and Commercials along with Streaming Content, Music, Video and Audio recordings, Broadcast, Radio, Text and Book Publishing, eSports and Video Games sectors.
  • In 2021, total copyright industries added 2.9 trillion dollars to the U.S. economy (accounting for 12.52%) and employed over 16 million workers. These industries grew on average 4.67% a year, while the U.S. economy as a whole averaged 1.76% annually (IIPA 2022).

Featured Events

NABShow
NAB Show 2025
April 6-9, 2025
Las Vegas, NV

Join the U.S. Commercial Service at the 2025 NAB SHOW! The show will highlight cutting-edge AI solutions transforming broadcast, content creation, and data analysis, alongside insights into the global film industry and the evolving Creator economy. The 2025 NAB Show is a must-attend for those at the forefront of media and entertainment.

How Can We Help You Expand Your Exports?

business
Trade & Licensing Services
Our Specialists will work with you to determine markets, music trends, entry challenges, understanding copyrights in foreign countries, conduct background checks on potential partners, and more.
map
Media & Entertainment Events
Learn about Media & Entertainment events organized by the International Trade Administration.
exports
Market Research & Resources
Resources and research tools for U.S. M&E businesses to international exports and licensing
Image of two people meeting
Trade Counseling
International Trade Specialists are available to discuss your company’s exporting needs. Locate an industry specialist near you.
image of cargo container with world map overlay
Our Services
From counseling, to matchmaking, to market intelligence, our global network of trade professionals - located throughout the United States and in nearly 80 countries - can help your firm expand your exports.

Media & Entertainment Market Intelligence

See our latest market intelligence related to the media and entertainment industry.
Market Intelligence
Macao Media and Entertainment Market

Macau’s casino operators are investing heavily in non-gaming sectors to diversify the region’s economy and transform it into an integrated resort destination.

Gambling Hong Kong
Market Intelligence
Vietnam Digital Media

U.S. suppliers of digital media content and software will find a receptive market in Vietnam.

Media and Entertainment Vietnam
Market Intelligence
South Korea Music Vinyl Records

The resurgence of vinyl sales in Korea can offer a source of additional revenues for American music artists and labels.

Media and Entertainment South Korea Business Management