Game Consoles
Media and Entertainment: Video Games Sector

Media & Entertainment Video Games Sector

Video Games Sector 


The International Trade Administration’s Global Media & Entertainment (M&E) Team: Video Game Sector, supports U.S. gaming companies with licensing, export and expansion plans to international markets via our Trade Specialists at 100 U.S. Export Assistance Centers and over 80 U.S. Consulates and Embassies.

Industry Overview 

  • The Global video game industry is valued at $159.3 billion in 2020, with 2.7 billion gamers worldwide. 75% of US households have at least one gamer. 
  • Global trends: the impact from the pandemic has driven sales, with the U.S. seeing a record 31% increase in consumer spending on video gaming and  subscription services. Mobile gaming revenue has grown to $77.2 billion in 2020, a 13.3% increase.
  • 80% of U.S. gaming companies are looking abroad to expand sales.   
  • Next generation console launches will be a boon for the industry in both hardware and software. 
  • eSports, continues to grow in popularity but projected growth this year has been scaled from $1.1 billion globally to $950.3 million. eSports is estimated to surpass $2.5 billion by 2024.

What can the Global Media & Entertainment Team offer the Video Game Sector

Trade Counseling: 
Our Specialists will work with you to determine markets, music trends, entry challenges, understanding copyrights in foreign countries, conduct background checks on potential partners, and more. 
Business Matchmaking: 
We’ll identify and introduce you to potential international business partners via our International Partner Search and 
Single Company Promotion including

  • Agents and representatives  
  • Distributors 
  • Government & Trade organizations 

International Vetting:
We can vet that prospects and companies via our International Company Profile service.

Team Activities: 

  • Engage with domestic Trade Associations, Congressional bodies such as the Internet Caucus, International Ministries of Trade, or Culture or their industry Export Bureaus to facilitate trade. 
  • Implement trade missions, attend trade shows and other trade events to promote international business. 
  • Organize webinars that highlight policy and regulatory issues and identify best prospect markets. 


Andres Lahiguera
Video Games Deputy 
Washington, DC