Germany Video Game Market
Executive Summary
Increasing demand for Germany’s gaming market and marketing opportunities at the world’s largest gaming trade show. Germany is Europe’s largest video game market, projected to boast a total market revenue of 13.14 billion USD in 2025. In addition, every year Germany also hosts the “gamescom”, the world’s largest video game trade show, which will be held between August 20-24, 2025. The German market remains one of the most attractive global markets for American video game companies, particularly for hardware manufacturers and online gaming services.
Market Trends
In 2024, approximately six in ten Germans play video games. The average German gamer is 38.2 years old. Moreover, 48% of gamers are female, 78% were at least 18 years old, and 58% of 6 to 69-year-olds play video games. However, it is important to note that there are vast differences in consumer behavior across gender and age groups, with females and older people preferring mobile games over console or computer games. Additionally, these figures are based on data regarding whether individuals engage in gaming activities for a specified minimum duration within a defined time frame, rather than on more insightful metrics such as time spent, or money spent.
Mobile gaming has the largest player base on the German market with around 24.6 million players. It is estimated that approximately 27% of Germans are using their smartphones to game. Furthermore, the second most used gaming platform are consoles with 18.7 million players in the same year, representing around 23% of Germans.
The popularity of mobile games in Germany has grown significantly due to the convenience of mobile devices and the extensive range of games available, particularly with the introduction of mobile versions of popular franchises mobile games mainly appeal to individuals with little or no prior experience in gaming. The average age of mobile games is 40, and women account for 52% of mobile gamers.
Demand
The demand among gamers in Germany is diverse, with the most popular video game genres being strategy games (34%), action games (29%), adventure (28%) and simulation games (26%).
Distribution
Games in Germany are primarily distributed via online stores such as Steam (PC), Epic Games Store (PC), Apple App Store (mobile), Google Play Store (mobile), PlayStation Store (console) or the Microsoft Store (PC/console).
gamescom
Germany is home to gamescom, the world’s largest gaming trade fair. In 2024, the event attracted 335,000 visitors from 122 countries and more than 1,400 exhibitors. In 2025, gamescom will be held between August 20-24, 2025 in Cologne, Germany.
Industry Resources
ITA Resources
For additional Information, please contact:
Name: Michael Emde
Position: Commercial Specialist
Email: michael.emde@trade.gov
Phone: +49 69 7535 3153
City: Frankfurt, Germany