Honduras - Commercial Guide
Education

This is a best prospect industry sector for this country. Includes a market overview and trade data.

Last published date: 2020-10-12

Overview

The United States is a leading destination for international students from Central America. Honduras leads the number of Central Americans enrolled in U.S. higher education institutions, which reached a total of 6,924 during the 2018/19 academic year, representing a 2.1% increase over the previous year. Among the top receiving States are: Texas, Florida, Georgia, Louisiana, Massachusetts, California, New York, and Virginia.

Number of international students per country and academic level:

Place of Origin

Academic Year 2018/19

Undergraduate

Graduate

Non-degree

OPT

Costa Rica

1,157

563

392

39

163

El Salvador

1,566

1,175

194

72

125

Guatemala

1,192

765

244

34

149

Honduras

2,191

1,480

389

74

248

Nicaragua

443

235

99

29

46

Belize

375

225

85

7

58

TOTAL

6,924

4,443

1,403

255

789

Source: 2019 Open Doors Report

Key reasons why Honduras students choose U.S. Higher Education Institutions:

  • Geographic proximity
  • High quality education system
  • Wide variety of institutions and higher education programs
  • Good and diverse living environments; possibility of living with relatives while studying
  • Availability of intensive and short English Programs to learn or improve English skills

In addition, studying abroad represents an opportunity to be more competitive and increases the possibility for better employment in national or multinational corporations. Among other country destinations hosting students from Central America are Spain, Argentina, Germany, France, Canada, Chile, and Brazil.

Leading Sub-Sectors

Among the leading sub-sectors are:

higher education programs; educational software; e-learning technologies; and Professional Training Services.

Central American students are primarily attracted to the following degree programs in the United States:

  • Universities and Community Colleges with tuition fees lower than $20,000
  • English Language Programs (from 1 month up to 1 year) for students, teachers, and adults
  • Summer camps
  • Undergraduate, Graduate and Master Programs
  • Online programs

Among the top fields of study and majors are Business, Science, Technology, Engineering, and Math (STEM), and Social Sciences.

 Opportunities

As a result of school closures and a sudden shift away from the classrooms due to the COVID-19 health crisis, online learning technologies are taking an enhanced role. A distinctive rise of digital platforms and the adoption of  e-learning are driving investments in video conferencing tools, online learning software, digital equipment, education apps, digital equipment, and one-stop shop solutions for students and teachers. Despite challenges posed by the COVID-19 pandemic, there is also a niche market that continues to perceive the U.S. higher education offer as a preferred academic solution due to the quality of programs, faculty, and facilities.

On July 2017, Honduras launched the government sponsored Presidential Program for International Scholarships “Honduras 20/20,” aimed at supporting graduate studies abroad for students with academic excellence. The program gives priority to areas under the economic development program “Honduras 2020,” which seeks to generate 600,000 new jobs and sharply boost exports by expanding and adding value to key investment sectors including textiles, manufacturing, tourism, and business services. In addition, Costa Rica has available five $40,000 grants for community colleges in the U.S. on students’ interest to start a STEM career.

To enter the Central America market, it is highly recommended for U.S. universities, community colleges and/or technical institutions to:

  • Seek partnerships or agreements with public or private universities to facilitate exchange programs for students and professors, recognition of credits and/or dual certification.
  • Travel to the market to meet face to face with school counselors, parents, and higher education institution officers.
  • Participate in local recruitment campaigns, fairs, trade missions, and outreach events in high schools, public venues, and universities.
  • Provide in depth information about programs and the application processes
  • Describe opportunities of scholarships and financial aid
  • Provide information on the process to obtain a U.S. student visa
  • It is preferred that all marketing material and program information is available in Spanish.

The “100,000 Strong in the Americas” Initiative represents an opportunity to increase the number of exchange students between Central America and the United States. All U.S. Embassies and Education USA offices in the region are committed to work with the business community to promote professional development and increase the number of students studying in the U.S. Through grants competitions, the 100K Strong in the Americas Innovation Fund provides funds for innovative partnerships between U.S. and Latin American and Caribbean institutions of higher education. 

Resources

Central America (Fall) Virtual Education Fairs (VEF) 2020: For additional country-specific information and a list of scheduled events and activities, please reach out to the U.S. Commercial Service contact below:

 

U.S. Commercial Service – Honduras

Rossana Lobo, Senior Commercial Specialist

Email: Rossana.Lobo@trade.gov

 

EducationUSA – Honduras

Melissa Zelaya, Advisor (Tegucigalpa): educationusaihci@yahoo.com

Sharon Salinas, Advisor (San Pedro Sula): educationusa@centrocultural-sps.com