Uganda - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2021-11-12

As a growing emerging market, Uganda offers investors many opportunities.  With limited online commercial information available, investors are encouraged to meet with prospective Ugandan business partners in person. 

Foreign exporters generally partner with local agents who are familiar with Uganda’s bureaucracy and business culture to distribute products.  As with other emerging markets, agent quality varies considerably, and foreign investors are encouraged to seek guidance from the American Chamber of Commerce in Uganda (AmCham) before interviewing several agents.  See the section on “Using an Agent to Sell U.S. Products and Services” for more details.

U.S. businesses also can enter the Uganda market through joint ventures with local or regional businesses.  The joint venture approach allows U.S. firms to take advantage of local and regional expertise while sharing some of the risks with local firms.

For additional information, contact AmCham at manager@amchamuganda.co.ug, or the U.S.  Embassy Kampala’s commercial section at: CommercialKampala@state.gov