South africa Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in south africa, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Healthcare: Medical Devices and Pharmaceuticals
Last published date:

Healthcare

Overview

Saddled with a quadruple disease burden – communicable (HIV/AIDS, TB), rising non-communicable (diabetes, cardiovascular disease, hypertension, cancer), trauma (interpersonal violence, such as gunshot and stab wounds), and mental disease - South Africa’s healthcare operates on two systems: the public system, which caters to around 85 percent of the population, constituting roughly 48 percent of total healthcare expenditure with funding from the state (approximately nine percent of GDP); and private healthcare, which looks after 15 percent of the population who can afford medical insurance. Both sectors offer a range of services from primary to more specialized healthcare, but more advanced, high-tech products and elective procedures are more commonly found in the private sector.

South Africa is moving toward universal healthcare through a proposed National Health Insurance (NHI) plan. Through NHI, the government will likely become the main procurer of health goods and services, as well as investing in the public healthcare system to improve infrastructure and access. The bill was signed into law by President Cyril Ramaphosa in May 2024, two weeks before South Africa’s general elections. Significant questions remain on how NHI will be funded and implemented, as well as what role, if any, the private sector will have in the new health landscape.

The healthcare market in South Africa is highly complex and fragmented in terms of real purchasing power. Entry usually requires appointing a reputable and experienced distributor. In order to participate in Government tenders distributors and representatives must have strong B-BBEE credentials. The public sector is the biggest purchaser of healthcare equipment and supplies, particularly for primary healthcare. Previously, each of the nine provinces could purchase individually; however, all procurement is now being centralized via the National Health Department. Ultimately, it is the Treasury that makes funding provisions available for procurement.

Severe funding constraints make it difficult for public hospitals to maintain or purchase health equipment and services. For now, the best prospects for advanced technology and equipment remain in the private sector. Four big hospital groups dominate – Netcare Limited, Life Healthcare Group, Mediclinic Southern Africa, and the National Hospital Network. Additionally, there are several independent private hospitals. Around 78 medical or health insurance plans are in play in South Africa, 20 of which are open and the rest restricted. Discovery Health remains the largest open health insurance plan, with an estimated 1.3 million members and 2.8 million beneficiaries (Source: Council for Medical Schemes 2019/2020).

All healthcare-related products must be registered with and evaluated by the South African Health Products Regulatory Authority (SAHPRA). All entities involved in the manufacture, distribution, import and export of healthcare products must be licensed by SAHPRA. Only authorized representatives who are natural persons resident in South Africa may apply for registration of products with SAHPRA. Additionally, some medical products need to comply with SABS standards.

Medical Devices

Overview

Table: Medical Devices Market size 

 

 

2023

2024

 

2025 (projected)

2026 (projected)

Total Market Size

1,283

1,344

1,430

1,510

Imports

1,145

1,202.00

1,262.1

1,325

Imports from US

324.6

334.35

344.03

354.35

Exports

226.8

238.14

250.04

264.54

Exchange Rate $1

 

18

18

18

Unit: USD million
Data Source: Above figures are unofficial estimates obtained from industry sources, including Fitch Solutions.

In the near term, growth in the medical device market will be modest due to subdued economic growth. Whilst the value has increased in local currency, it has remained restrained in dollar terms, reflecting the currency fluctuations of the South African Rand. An increase in government spending to upgrade public health facilities and systems as part of their NHI implementation program may catalyze some growth in this sector, though the recent, significant budgetary shortfalls and cuts in the provincial and national health departments, as well as the pandemic fallout will likely negatively impact government spending. Private sector investment will grow at a slower pace due to inflation, uncertainty about NHI, and other cost pressures. The United States continues to dominate this medical device market, with other major suppliers from the EU (Germany, France, Switzerland, other EU member states) and Asia (China, India, South Korea, and Japan).

Consumables This sector is projected to grow roughly 5 percent over the next five years and has fairly robust local manufacturing, most imports come from the United States, China and India. The EU27 is another major player, notably Germany.

Diagnostic Imaging Germany, the United States, and China are the leading suppliers in this market. Other players include Japan, Netherlands, and the UK. This sector is forecast to grow around 6 percent, taking into account an increased share of an ageing population, as well as growth in chronic diseases. There is need for MRI and PET scanners, radiotherapy products, and other diagnostic imaging products in public facilities. Despite the under-developed nature of the market in this sector, purchasing will be dependent on funding availability and currency fluctuations.

Orthopedics, Prosthetics and Adaptive Equipment Most products in this sector are imported, mainly from the United States, Germany, Italy, and Switzerland. There is some local manufacturing, which is endorsed by the National Department of Health. This sector is extremely price sensitive, and high-end adaptive equipment remains unaffordable for the majority of the population, even if they have medical insurance.

Dental Around 85 percent of equipment in this sector is imported, primarily from the United States and Germany, with smaller supply coming in from mainland China and Switzerland. The market is very small for high-end elective procedures due to the associated costs and limited insurance coverage. The majority of dental work, particularly in the public sector, focuses on extraction, fillings, and cleaning. There are some local manufacturers that supply and export dental instruments, and implants.

Patient Aids Approximately 85 percent of this market is imported. Portable and therapeutic aids are sourced mainly from China, with smaller suppliers from the United States, Germany, and Switzerland. This sector is likely to grow due to an ageing demographic.

South Africa engages in some local manufacturing, which is mostly confined to assembly and lower end products (there are exceptions). There are government incentives in place to encourage local growth in this sector. South African exports are mainly to other countries in Sub-Saharan Africa.

Pharmaceuticals

Overview

Table: Pharmaceutical Market size.

 

 

2023

2024 

2025 (projected)

2026 (projected)

Prescription Sales

5,544

5,879

 6,269

 6,767

Innovator Drugs

2,947

3,070

3,207

3,390

Generics

2,597

2,809

3,062

3,377

OTC

655

697

726

767

Exchange Rate $1

18.00

18.00

18.00

18.00

Unit: USD million
Above figures are unofficial estimates from industry sources, including Fitch Solutions

South Africa remains the largest pharmaceutical market in Sub-Saharan Africa.

The National Health Insurance Act signed into law in May 2024, faces multiple court challenges. Absent major changes, implementation of the law will likely result in rising demand for prescription generic drugs, improved healthcare infrastructure and access, as well as increased local pharmaceutical production of generics. Demand and spend in this sector, particularly as it relates to high-value medicines, will likely be tempered by challenging economic conditions. There will continue to be emphasis placed on HIV/AIDS and TB treatment, but over the long-term, focus will a shift towards the growing chronic disease burden – diabetes, cardiovascular disease, hypertension, and cancer treatments.

The COVID pandemic highlighted the gaps and weaknesses of meeting vaccine and drug demand, and to this end, there is growing interest in developing a strong pharmaceutical and biotech production hub in the country to prepare adequately for the next pandemic. Partnerships between U.S. pharma manufacturers and local producers have taken place, focusing on technology transfer to ramp up local production for the continent. In April 2023, WHO officially launched its mRNA vaccine technology hub in Cape Town to improve access to vaccines across markets throughout the continent.

Most innovator drugs are imported with primary supply from India, Germany, United States, and France. These will experience modest growth (approximately four percent), particularly newer drugs as many may not be on the Essential Medicines List. By contrast, generic drugs can expect stronger growth, both in terms of volume and spend, due to high demand and purchasing preferences (public sector), but also because of increased local production driven by government incentives and policies favoring local content. Ultimately, however, the South African government’s purchasing decision is driven by price.

All medicines, regardless of category (including dietary supplements), are subject to registration and evaluation by the South African Health Products Regulatory Authority (SAHPRA) which is guided by the Medicines and Related Substances Act of 1965. Labeling compliance is also addressed in the Act.

Digital Health

The South African government has indicated that digital healthcare technologies will form an integral part of National Health Insurance (NHI) in that it will strengthen healthcare systems, provide better access for patients, and improve health outcomes. To this end, they have published a National Digital Health Strategy for South Africa prioritizing:

1.    The development of complete electronic records for patients (some forms of this already exist in the market)
2.    Digitization of healthcare systems’ business processes
3.    An integrated platform and architecture (open source/open architecture) for health sector information to ensure interoperability of existing patient-based information systems
4.    Growing health to promote coverage for target population groups.
5.    Developing and growing digital health knowledge for implementers and users
6.    Improving equitable access to healthcare across all population groups
7.    Elevating data science, leveraging big data, AI, and predictive analytics to help determine policy decisions

The Council of Scientific and Industrial Research (CSIR), which falls under the Department of Science, Technology, and Innovation, will develop some of the digital architecture and platforms for NHI and eGovernment. High data costs, low connectivity density and inadequate ICT infrastructure will need to be improved significantly for the successful implementation of the strategy. Adequate funding for this initiative will be key to its proper and timely implementation, as well as improved access, particularly in peri-urban and rural areas.

AI

AI, particularly AI-assisted screening, is likely to play a growing role in South Africa’s health landscape. An example of this is the use of AI in interpreting X-Rays for TB suspected cases to compensate for the low numbers of radiologists in the public sector. A study showed that AI interpretation accuracy marginally outperformed human interpretation. AI-assisted screening is also being used to help interpret silicosis, another lung disease, in miners. Currently, AI procurement in the public sectors is being driven by donors.

Opportunities    

The underdeveloped market offers potential for growth but faces considerable restraints including serious funding issues, poor infrastructure, staff shortages (particularly in the public sector), and difficulties in accessing the market due to the considerable delay in SAHPRA’s approval process. The slow economic recovery and inflationary pressures have only exacerbated these obstacles. Opportunities will exist for:

•    Cost effective and innovative detection and treatment for cancer and other non-communicable diseases (NCD)
•    Cost effective and innovative surgical equipment
•    Advanced surgical technologies, robot-assisted surgeries to improve outcomes and address skills shortage (likely more in the private sector)
•    Developing local manufacturing for medical devices and medicines (Public- Private Partnerships)
•    Vertical integration of larger healthcare providers to control costs of their supply chain by owning more of it (mergers, acquisitions, partnerships) and using technology: IoMT (Internet of Medical Things), SaMD (Software as Medical Device), cybersecurity, data analytics, digitization, and compliance
Resources                            
•    Fitch
•    National Department of Health (NDoH)
•    South Africa Health Products Regulatory Authority (SAPHRA)
•    South African Medical Devices Industry Association (SAMED)
•    Radiological Society of South Africa
•    South African Orthopedic Association
•    South African Spine Society

Major Shows

World Health Expo (WHX, formerly known as Africa Health), CTICC, Cape Town
October 13-15, 2026

For more information, the U.S. Commercial Service in Cape Town, South Africa, can be contacted via e-mail at:
Felicity Nagel, Commercial Specialist
Felicity.Nagel@trade.gov
Phone: +27 21 702 7363

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