Slovenia - Country Commercial Guide
Market Entry Strategy

Generalizes on the best strategy to enter the market, e.g., visiting the country; importance of relationships to finding a good partner; use of agents.

Last published date: 2022-07-29

Slovenia is a small country where personal relationships are an asset to doing business.  Finding a local partner and/or establishing a permanent presence have proven valuable strategies for entering the market.  Increasingly, firms may demonstrate their seriousness about entering Slovenia’s market through commitments to and evidence of corporate social responsibility.  The government often offers financial incentives for investments, especially greenfield investments, that create jobs or transfer technology, assuming they meet certain criteria.  More information is available at

Additional information on doing business in Slovenia is available through the U.S. Embassy in Slovenia.