Poland Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in poland, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
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Cybersecurity
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Poland is the number one cyber attacked country in Europe. As such, Poland has invested heavily and continues to invest in its cybersecurity. The Polish Digital Economy market, estimated at $44 billion, represents good potential for U.S. suppliers in all market segments. According to McKinsey’s analysis, the value of digital economic activity in Poland will increase to $123 billion in 2030, and at that point be responsible for 9% of Poland’s projected GDP. 

Based on a VeloBank report, Poland is well placed, compared to other countries, when it comes to digital readiness, online bank account access, cybersecurity, and the online shopping index. On the other hand, the quality and utility of government websites that provide citizens information, tools, and participation services could be improved. 

Investors perceive Poland as a thriving hub for technology and innovation and, according to the Emerging Europe Future of IT report, it was one of three most competitive markets for the IT industry in Central and Eastern Europe in 2023. 

The Polish ICT sector is constantly growing. In 2023 it was worth $25,53 billion, according to the Computerworld Top 200 report, an increase of 5,1% compared to 2022. The biggest increases were noted in the software area (13,6% compared to the previous year) and public cloud (24,5%). 

The Polish government recognizes the essential role of the digital sector and supports numerous initiatives promoting digital development. The recovery and resilience plan dedicated $7.4 billion to digital policy, focusing on internet broadband, digital skills improvement, public services access, e-health and cybersecurity. 

In early 2024, The European Commission unblocked $149 billion for Poland from National Reconstruction Plan (KPO) and Cohesion Policy funds and 21.3% of that funding will be dedicated to the country’s digital transformation. The new funds will focus on investments that provide wired and wireless internet in underserved areas and strengthen cybersecurity. 

Other government plans will include equipping up to 931,000 households with access to broadband internet, providing training in cybersecurity competencies for 380,000 people, creating seven regional cybersecurity centers and seven sectorial incident response teams, and constructing 4,200 stations providing 5G. Other projects include equipping 50 cities with new installations for controlled emissions of electromagnetic fields and providing access to high-speed internet to 100,000 classrooms in upcoming years.

The Polish government is currently preparing a Digital Strategy for Poland and conducting public consultations on this topic. Crucial goals the Strategy identifies for achievement by 2035 are:

  • At least 85% of citizens will have basic digital skills.

  • 100% of IT projects for public use will be implemented in accordance with the unified standards and architectural recommendations of the State Information Architecture.

  • 100% of entities performing public tasks will use an electronic document management system.

  • 100% of cases handled by these entities will be processed electronically.

  • 20 million Poles will have a digital identity wallet.

  • All key e-services will be available through the mObywatel application.

  • 100 medical conditions will be diagnosed with the support of AI.

  • There will be at least 1.5 million ICT specialists.

  • 100% of public administration units will offer e-payment options.

  • 50% of companies will use AI tools.

  • 5% of GDP will be allocated to digitization starting from 2035.

Market development is driven by the digitization strategies of the public and business sectors and the need to invest in labor-saving or productivity maximizing solutions. 

The highest value for software and services solutions is in the ICT industry. The demand is generated by the software development outsourcing industry, R&D activities, data center expansions, cloud service rollouts, and adoption for automation solutions for digital processes. 

Trends such as technological integration, streamlined access to services, cloud computing, and IT security reflect major market opportunities for U.S. suppliers. Explosive growth in companies working on emerging and advanced technologies such as AI and cloud computing is expected in the coming years.

The Polish market is highly competitive, with most global and international technology players having a direct presence in the country and many specialized domestic companies. Most large U.S. companies, such as Cisco, Microsoft, IBM, AWS, Palo Alto Networks, and others have offices in Poland, pursuing the business directly, as well as through local partners. 

The biggest Polish IT companies are: Asseco, AB SA, Exclusive Networks Poland, Comarch. The vast majority (90 percent) of local IT companies are small and frequently merge or form alliances when working on larger projects.  The biggest international companies present in Poland are Samsung Electronics, Dell Technologies, Lenovo Technologies, Microsoft, HP Inc, and Xiaomi Poland. 

U.S. suppliers of digital services interested in entering the Polish market should consider working with Polish partners, as Polish project sponsors usually mandate that support be available locally and in the Polish language. 

For more information, please see the Digital Economy Chapter or please contact: 

U.S. Commercial Service Poland
Commercial Specialist: Joanna Bereza
E-mail:  Joanna.Bereza@trade.gov

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