India - Country Commercial Guide
Labeling/Marking Requirements

Overview of the different labeling and marking requirements, including any restrictive advertising or labeling practices and where to get more information.

Last published date: 2021-10-23

Labeling is an important consideration for exporting to India.  English is the preferred language for labeling.  Indian Customs is strict and ensures that imported items include the legally required labelling information. 

According to the Ministry of Commerce, all pre-packaged commodities intended for direct retail sale imported into India must carry the following information on the label: 

  • Name and address of the importer. 
  • Generic or common name of the commodity. 

Net quantity in terms of standard unit of weights and measurements.  All units of weight and measurement must be metric.  If the net quantity of the imported package is given in any other unit, its equivalent of standard units must be declared by the importer. 

Month and year of packing in which the commodity is manufactured, packed, or imported, and the maximum retail sales price (MRP) at which the commodity may be sold to the end consumer.  The MRP includes all taxes, local or otherwise, freight, transport charges, commission payable to dealers, and charges for advertising, delivery, packing, forwarding, and any other relevant charges.   

Note:  Pre-packaged food products meant for institutional use do not require the MRP, but a ‘Not for Retail Sale’ declaration on the label is required.  Pre-packaged commodities such as raw materials, components, and bulk imports that undergo further processing before sale to end consumers are not included under these labeling requirements. 

The Food Safety and Standards Authority of India (FSSAI) was established under the Food Safety and Standards Act, 2006, as a statutory body for regulating the manufacturing, processing, distribution, sale, and import of food products as well as its labelling and packaging requirements. 

Additional labelling requirements for packaged food products, as stipulated in Part VII of the Prevention of Food Adulteration (PFA) Rules, 1955, and the Standards of Weights and Measures (Packaged Commodities) Rules of 1977, require that the labels contain the following information: 

  • Name, trade name, or description. 
  • Name of ingredients used in the product in descending order of their composition by weight or volume. 
  • Name and complete address of manufacturer/packer, importer, and country of origin of the imported food (if the food article is manufactured outside India but packed in India). 
  • Net weight, number, or volume of contents. 
  • Distinctive batch, lot, or code number. 
  • Month and year of manufacture and packaging. 
  • Month and year by which the product is best consumed. 
  • Maximum retail price. 

Wherever applicable, the product label also must contain the following information: 

  • The purpose of irradiation and license number in case of irradiated food. 
  • Extraneous addition of coloring material. 

Non-vegetarian/vegetarian food:  Any food which contains whole or part of any animal including birds, fresh water or marine animals, eggs, or any ingredient of animal origin (excluding milk or milk products), must have a symbol of a brown color-filled circle inside a brown square outline prominently displayed on the package, contrasting against the background on the display label in close proximity to the name or brand name of the food. 

Vegetarian food must have a similar symbol of a green color-filled circle inside a square with a green outline prominently displayed. 

All declarations must be: 

  • Printed in English or Hindi on a label securely affixed to the package; or 
  • Made on an additional wrapper containing the imported package; or 
  • Printed on the package itself; or 
  • Made on a card or tape affixed firmly to the package and bearing the required information prior to customs clearance. 

Products displaying only a standard U.S. label cannot enter India.  The Food Safety and Standards Authority Of India’s (FSSAI) Food Safety and Standards (Import) First Amendment Regulations, 2018, stipulate that “Custom Authorities shall not clear any article of food unless it has a valid shelf life of not less than sixty per cent, or three months before expiry, whichever is less, at the time of import”.  Product shelf life is calculated based on the information provided on the label of a product.