India - Country Commercial Guide
Education Services

This is a best prospect industry sector for this country. Includes a market overview and trade data.

Last published date: 2022-03-25

Capital: New Delhi

Population: 1.3 billion (July 2021 est.).

GDP (Purchasing Power Parity):  $8.443 trillion (2020 est., in 2017 dollars)

Currency: Indian rupees (INR)

Language: Hindi

 

UNESCO Student Mobility Number

India has 461,792 students studying abroad according to UNESCO.

 

CIA World Factbook

43.82% of the Indian population is under 25 years old.

 

OVERVIEW

Emphasis on higher education in India has grown significantly in the past two decades.  India has one of the largest higher education systems in the world, behind only China and the United States.  Per 2021 University Grants Commission (UGC) statistics, there are 998 universities in the country, including 429 state universities, 125 deemed to be universities (a status of autonomy granted to high performing institutes and universities by the Department of Higher Education), 54 central universities (established by the Department of Higher Education), and 380 private universities.  India has 130 Institutes of National Importance, a status conferred on premier public higher education institutions who receive special recognition and funding from the Government.  In addition, the Institutes of Eminence (IOE) guidelines were launched to empower higher education institutions and assist them in becoming world class teaching and research institutions.  Twenty institutions (10 private and 10 public) are now a part of this exclusive group of IOEs.  Together they offer a wide range of degree and diploma programs.  

The UGC is the regulator, providing grants, coordination, and standards for institutions of higher education.  The higher education sector in India can be broadly divided into two segments:  regulated and un-regulated.  The regulated segment includes central, state, and private universities, private/professional colleges, and technical and research institutions.  The unregulated segment includes online education, vocational training, finishing schools, professional development, and training and coaching classes.  The huge demand/supply gap, participation of a large number of private players, growth of the IT sector, demand for a skilled workforce, increasing FDI, disruptive innovation, and online education have led to significant growth in this sector. 

In July 2020, the GOI announced its National Education Policy 2020 (NEP), which replaced the National Education Policy of 1986.  The new NEP is the government’s vision statement for transforming the education sector.  Though policy drafting and implementation will take time, the NEP provides insight into India’s priorities.  For example, India plans to allow foreign universities (those ranked in the top 500 worldwide) to confer degrees and establish campuses in India.  Students will be allowed the option of completing their bachelor’s degree in four years (instead of the current three years) and can use part of the additional year for research.  Prime Minister Modi’s recent statements about developing a curriculum that creates global citizens and giving greater autonomy to high-performing Indian education institutions bodes well for greater collaboration between U.S. and Indian schools.  

India is one of the fastest growing sources for outbound students, outpacing China in terms of annual growth prior to the pandemic.  Even though India’s student recruitment market is still maturing, it is one of the fastest growing economies and international recruitment specialists anticipate a strong recovery post-COVID.  

 

SUB-SECTORS

As per the annual Open Doors Report in the 2020–21 academic year, 167,582 Indian students (at the graduate/undergraduate levels and those undertaking Optional Practical Training) were studying in the United States.  India is the second highest source of students coming to the United States, contributing approximately 18 percent of the total foreign student population.  Of the Indian student population in the United States, 41.1 percent are graduate students, 14.2 percent are undergraduate students, and 43.9 percent are classified as pursuing Optional Practical Training (OPT).   The number of Indian students in the United States dropped by 13.2 percent during the 2020-21 academic year.    

Traditionally, most Indian students studying in the United States opt for STEM and business studies.  Out of the 167,582 Indian students, 34.8 percent study math and computer science, 33.5 percent choose engineering, and 11.7 percent select business studies/management. 

The study abroad market in India is seeing a steady rise in competition from Canada, the United Kingdom, Germany, Australia, and New Zealand.  Indian students are choosing to study in these countries because of flexible visa and other immigration friendly policies and longer post-study Optional Practical Training (OPT) conditions.  However, the U.S. still stands as the most preferred destination for higher education with significantly more attractive OPT opportunities.  The U.S. Mission in India issued over 62,000 students and exchange visitor visas during the summer of 2021, a testament to the fact that Indian students prefer the U.S. for higher education. 

Undergraduate and Graduate: India is a strong market for U.S.  graduate studies with 70 percent of Indian students pursuing graduate degrees.  Indian students accounted for the second highest number of foreign graduate students studying in the U.S.  Undergraduate candidates comprise 30 percent of Indian students and has been the engine for growth of new Indian students traveling to the U.S. for their education experience.

Over 30 percent of India’s population is entering college age, which will fuel continued growth in demand for higher education.  According to industry insiders, India lacks the infrastructure to meet this growing demand.  Limited scholarships and the increasing cost of a U.S. education are major deterrents to U.S. institutions attracting Indian students.  In 2020, India contributed the second highest number of undergraduate international students to the U.S.  

The undergraduate and graduate recruitment market in India is highly competitive.  Indian students take into account numerous considerations, such as university rankings, CPT/OPT options, and financial aid when choosing a university.  In their promotional materials, U.S. schools should underscore any niche offerings, safety, on-campus employment, and campus life when marketing its programs in India.  It is highly recommended that universities leverage their alumni networks when marketing internationally.

Community Colleges: Community colleges, especially those with well-established and reputable transfer programs with four-year U.S. universities, have generated growing interest among Indian students in recent years. These institutions are known for affordable tuition, international immersion programs, and academic credits that are recognized by four-year universities.  However, a key drawback for students applying to community colleges is the high rate of visa refusal.  Awareness of these institutions is still in a nascent stage and will require more market development amongst future Indian undergraduate students.  India ranks eighth for international students studying at community colleges. 

Secondary Education: The Indian market for high school and other U.S. secondary education is underdeveloped.  Cultural factors, along with bourgeoning numbers of international schools in India, are the largest factors for this lack of demand.  

Table 1:  Indian Students in the U.S. by Academic Level 

Academic Level 

2017/18 

2018/19 

2019/20 

2020/21

Undergraduate 

23,346 

24,813 

25,032 

23,734

Graduate  

95,651 

90,333 

85,160 

68,869

Non-degree 

1,884 

2,238 

1,759 

1,378

OPT 

75,390 

84,630 

81,173 

73,601

Source:  IIE Open Doors Report 

 

OPPORTUNITIES

Twinning Programs: In a twinning arrangement, students begin their studies in India and finish with a partner institution overseas.  Indian higher education institutions are finding it easier to establish partnerships with overseas institutions that allow for such agreements.  A growing number of universities and Institutions of Eminence, which enjoy complete autonomy, are keen to explore collaboration with foreign institutions for twinning programs.   

Dual Degree Programs: The NEP will allow Indian students to earn a dual degree, one each conferred by an Indian and a foreign higher education institution.  Credits acquired may be counted toward a degree; however, schools must conduct proper diligence to ensure their agreements are sufficiently robust to facilitate these types of programs.  Indian universities are willing to collaborate with foreign institutions offering world class programs in various disciplines. 

Curriculum Development: Indian universities are now looking to offer balanced, articulate, and well-structured programs of international standards to their students, and are keen to collaborate with top-ranked foreign universities in developing their curricula.   

Student Exchange Programs: Student exchange and specialty short-term programs are of interest to Indian institutions, as they enhance cross-cultural exposure and provide a global perspective to students.  Exchange students attend courses at overseas universities for a short time ranging from two weeks to a full semester.  Indian schools are receptive to working with U.S. institutions for student exchange and specialty short-term programs. 

Faculty Exchange Programs: Faculty exchange programs allow faculty to teach or conduct research for short periods at a partner overseas university or college.  Faculty are exposed to varied cultures while exchanging ideas and observing a variety of styles in a different setting.  Indian schools are enthusiastic about exploring such opportunities and are eager to collaborate with overseas institutions to pursue such programs. 

Joint Research Programs: The purpose of joint research programs is to advance academic, commercial, and social research through collaboration between foreign and Indian universities while providing opportunities for young researchers to hone their skills.  There is currently limited collaboration between universities and industry in India.  Indian institutions would like to engage with industry in the development of science parks, incubation centers, and technology transfer units.  For this reason, Indian Universities are interested in working internationally on systemic support and institutional models. 

Representatives and Recruiters: Several U.S. institutions have appointed representatives in India to conduct promotional and student recruitment activities.  The U.S. Commercial Service assists U.S. schools with finding in-country partners.   

Online Programs: According to Indian industry sources, the market for online education in India is expected to exceed $11 billion by 2026.  The pandemic has accelerated this trend as Indian schools, like other school systems worldwide, are moving to online classes.  There is also increased demand for skill development through online certifications on digitized platforms.  Several vocational training companies are offering online courses to increase their reach in the market.  

Professional Training Services: The Indian Professional Training services market includes executive education providers, skilling and training companies, and schools offering courses to mid-career professionals.  The Professional Training market has witnessed robust growth in recent years due to high economic growth, a dominant service sector that contributes more than 50 percent to India’s GDP, and the entry of many new foreign companies into the Indian market.  U.S. firms and schools providing professional training services have opportunities to establish strategic alliances with partners in India.  

Service Providers: Non-Indian universities can enter into partnerships with Indian education institutions to provide expertise and services, such as teaching staff, curriculum development, setting up affiliations, and school administration. 

 

DIGITAL MARKETING STRATEGIES

As the world continues to grapple with the COVID-19 virus, more and more global higher education institutions are using new strategies and digital marketing to recruit international students.  For example, U.S. universities have been engaging digital media experts and using virtual reality and other 3-D animation tools to provide virtual tours of their campuses.  Well-known social media platforms, such as Facebook, Instagram, and YouTube, are the top apps being used to recruit international students.

The U.S. Commercial Service (USCS) has been at the forefront by bringing virtual tools to U.S. schools, allowing them to continue recruitment efforts during these challenging times.  To meet the needs of its clients, USCS has refreshed its service offerings to support U.S. schools in this arena and offers customized solutions and programs, such as Virtual Education Fairs, Virtual Connection Programs, and personalized Virtual Trade Missions.  These programs have proven to be extremely successful to schools seeking to collaborate with appropriate partners for their recruiting efforts, and to facilitate collaboration between U.S. and Indian universities. 

 

EVENTS

DIDAC India, September 21-23, 2022, Bengaluru International Exhibition Center, Bengaluru, State of Karnataka, India: https://didacindia.com/.  Held annually, DIDAC India is an international exhibition and conference that focuses on education resources and Training & Technology based solutions.  The show is supported by ministries in the Government of India and several well-known international education associations.  

 

RESOURCES

 

U.S. COMMERCIAL SERVICE CONTACTS

Ahmedabad

Sangeeta Taneja, Commercial Specialist

Phone:  +91 79 2656 5210

Email:  Sangeeta.Taneja@trade.gov

 

Bengaluru

Antappa Badigair, Commercial Specialist

Phone:  +91 80 2227 6401

Email:  Antappa.Badigair@trade.gov

 

Chennai

Mala Venkat, Senior Commercial Specialist

Phone:  +91 44 2857 4293

Email:  Mala.Venkat@trade.gov

 

Hyderabad

Theodare Immanuel, Commercial Specialist

Phone:  +91 40 2330 5000

Email:  Theodare.Immanuel@trade.gov

 

Kolkata

Shantanu Sarkar, Commercial Specialist

Phone:  +91 33 3984 6444

Email:  Shantanu.Sarkar@trade.gov

 

Mumbai

Noella Monteiro, Commercial Specialist

Phone: +91 22 2672 4400

Email:  Noella.Monteiro@trade.gov

Harold “Lee” Brayman, Commercial Officer

Phone:  +91 70 4595 0795

Email:  Harold.Brayman@trade.gov

 

New Delhi

Anisha Shashidharan, Commercial Specialist

Phone:  +91 11 2347 2131

Email:  Anisha.Shashidharan@trade.gov