Identifies common practices used in selling in this market, including sales material that needs to be in the local language.
English is not widely spoken but the government is increasing requirements for English to be spoken in the country, especially in the business sector. Companies should prepare all sales material in French and be prepared to hire translation services for negotiations with the government and local partners.
Trade Promotion & Advertising
Some of the major news organizations in Gabon are:
B.P 3849 Ancien Sobraga
Gabon Television (television)
B.P. 150 Boulevard Thriomphale
TV+ Chaine 3 (television)
B.P. 8334 NKEMBO
B.P. 9563, Okala
There are no restrictions on foreign firms directly marketing products in Gabon.
Prices in Gabon are high. International and domestic transportation costs can be a considerable factor in selling goods.
Sales Service/Customer Support
Good customer service and follow-up services can confer a significant competitive advantage.