Gabon - Country Commercial Guide
Distribution and Sales Channels

Discusses distribution network from how products enter to final destination, including reliability of distribution systems, distribution centers, ports, etc.

Last published date: 2021-10-12

Except for Coca-Cola, which produces a complete product range locally (Coke, Fanta, Sprite, etc.) under a licensing agreement with a domestic company, most U.S. products sold in Gabon are marketed through Gabonese agents.  Examples include Tractafric (selling Caterpillar heavy equipment) and SOGAFRIC (selling General Electric products).  Small local firms sell other U.S. products.

Establishing an Office

The primary agency for establishing an office and starting a business is the Agency for National Promotion and Investment (ANPI).  Established in 2014, ANPI has three core functions – inward investment promotion, business start-up and entrepreneurship support, and export trade development.  In January 2018, ANPI opened the doors of new headquarters where it provides a one-stop shop service for its clients, greatly simplifying the somewhat complex processes.  It is now possible to establish a company or office within 48 hours.  For more details please consult the ANPI website: https://www.investingabon.ga/For more information contact:

Ministère du Commerce (Ministry of Commerce) 

B.P. 561, Libreville, Gabon

Tel. +241-11 76-83-03 ; +241-11-74-59-25

Fax +241-11 72-15-40

 

Caisse Nationale de Sécurité Sociale (Social Security Administration)

B.P. 134, Libreville, Gabon

Tel. +241-11-70-27-38; +241-11-72-03-61

http://www.cnss.ga/

Franchising

There are currently only two U.S. franchises in Gabon. Pizza Hut launched in February 2021. KFC launched in Libreville in January 2019, is managed out of the regional hub in South Africa. Opportunities are limited. U.S. and European soft drinks and beers are produced in Gabon under license.

Joint Ventures/Licensing

Joint ventures and licensing agreements are limited in Gabon.  The state reserves the right to invest in the equity capital of ventures established in certain sectors (petroleum, mining, etc.).

Express Delivery

Express Delivery is available in Gabon.  UPS, FedEx, and DHL maintain a presence in the country.  Please see contact information below. 

UPS GABON

Libreville, Gabon BP 12947

Tel.: +241-11-44-30-80
Fax.: +241-11-44-30-81
Mob.: +241-775-54-42-07

https://www.ups.com/ga/en/contact.page

 

FedEx GABON

PAKO Agency Ltd – Gabon

Libreville, Gabon BP 8248

Tel. + 00241 11 74 67 57

Fax. +241 11 746 774

https://www.fedex.com/en-ga/customer-support.html

 

DHL GABON

Libreville, Gabon

Tel. +241- 11 44 29 72/ 241-7746886.

https://www.dhl.com/ga-en/home/contact-us.html


Due Diligence

All U.S. companies are advised to exercise due diligence before doing business in Gabon.  On the ground investigation into respective sectors and legal requirements is highly recommended.  The U.S. Embassy stands ready to provide perspectives on the overall business climate and to help facilitate trade and investment as appropriate.