Croatia Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in croatia, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Select Country Guide
Market Opportunities
Last published date:

Croatia’s GDP average growth rate of 7.7% from 2021 to 2023 was the second fastest among EU countries. Croatia continues to need high-tech, cost-effective solutions to digitalize governance and production, increase energy independence, and strengthen its security, defense capabilities, and healthcare. Some of the abundant EU funds that have been supporting these efforts are likely to remain available to Croatia even beyond 2030, when most of the current assistance programs expire. Croatia is digitalizing its administration, cities, industry, agriculture, transport, courts, hospitals, and schools. U.S. firms can help by leveraging their expertise with advanced information and communication solutions based on the Internet of Things, Big Data, Artificial Intelligence, Cloud Computing, or Blockchain.

In 2025, the Croatian government has taken steps to establish a Nuclear Energy Agency that will oversee a planned domestic nuclear generation program and expressed interest in building small modular reactors to meet Croatia’s anticipated energy needs in the next decade. Croatia’s mild, Mediterranean climate with high solar coverage, as well as its strong tourism industry, makes it attractive to U.S. firms supplying smart grid equipment as well as photovoltaic units and advanced batteries to be used by households and businesses that produce energy for their own consumption and sometimes sell the excess electricity on the market. Croatia is also doubling the capacity of its LNG terminal on the island of Krk and expanding its network of regional gas pipelines. There are numerous ongoing projects exploring Croatia’s significant geothermal energy potential and waste-to-energy opportunities. 

Key defense procurements on the horizon include naval vessels and communication, command, and control systems. Cybersecurity and protection of critical infrastructure are emerging as defense policy priorities for hybrid threats. 
Croatia’s privately-owned clinics and hospitals are steadily increasing in number and size, providing a sound alternative to the struggling public healthcare system. This trend could be further boosted by the development of medical tourism, an area in which Croatia has excellent potential, given the high quality of its physicians, their relatively low wages, and the attractiveness of the country as a destination for tourists and retirees. U.S. medical equipment and services suppliers could help Croatia’s private healthcare providers grow into large and highly profitable businesses.

×

Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

Privacy Program | Information Quality Guidelines | Accessibility