Croatia - Country Commercial Guide

This is a best prospect industry sector for this country. Includes a market overview and trade data.

Last published date: 2021-09-16


According to the Fitch Solutions data, Croatia spent about 8.3% of GDP on healthcare in 2020, equal to $4.360 billion, or $1,060 per capita. An estimated 80% of this spending was in the public sector and 20% in the private sector. In 2020, the medical devices market was about $362.9 million, while pharmaceutical sales were $1.576 billion.

Funding for healthcare in Croatia comes principally from the compulsory health insurance system, which is operated by the Croatian Health Insurance Fund (HZZO). The HZZO collects contributions from the working population and the government makes payments on behalf of those exempt, such as the elderly, unemployed, and dependents. Total number of insured citizens in 2021 was 4.11 million. The size of the private healthcare sector is expanding in Croatia, with individual medical practices prevailing on the market. There is a rising number of private policlinics and clinics, purchasing more high-tech medical equipment.

The Croatian healthcare market is expected to grow in the coming years. The current government has set a challenging goal: to eliminate public hospital debt while improving efficiency and the quality of the Croatian public healthcare system. The country has potential to grow beyond the local healthcare market due to medical tourism. Croatia is a popular medical tourism destination for dental services, rehabilitation, orthopedics, dermatology, and aesthetic surgery, with a high potential for further growth. An improved regulatory environment, fully aligned with EU regulations, has allowed simple and quick market entry for many newcomers. Additionally, an aging population and reliance on imports should make this market interesting to U.S. medical companies.


  • The National Cancer Prevention Strategy 2020-2030 matched with the Europe Beating Cancer Plan is expected to boost demand for prevention and treatment of cancer in public hospitals.
  • Modernization or construction of public hospitals is ongoing in several cities, including Bjelovar, Pula and Rijeka.
  • The National eHealth Strategy, expected to be adopted by the end of 2021, will include the development of modular IT infrastructure adjustable to various crises, emphasizing telemedicine.
  • Medical tourism is likely to continue driving demand for high-quality medical, dental, and pharmaceutical products, as well as for hospitality services in the healthcare sector, healthcare software, telemedicine, and accreditation institutions.


· Crikvenica International Health Tourism Conference

· Croatian Ministry of Health

· Croatian Institute for Health Insurance

· Croatian Agency for Medicinal Products and Medical Devices

· National Cancer Prevention Strategy 2020.-2030.

U.S. Embassy - U.S. Commercial Service
Zdravko Kuzmic, Commercial Specialist
Zagreb, Croatia
Tel:  +385 (0)1 661 2090