Croatia Country Commercial Guide
Learn about the market conditions, opportunities, regulations, and business conditions in croatia, prepared by at U.S. Embassies worldwide by Commerce Department, State Department and other U.S. agencies’ professionals
Select Country Guide
Agricultural Sector
Last published date:

Croatia has approximately 1.5 million hectares (ha) of used agricultural land and 2.8 million ha of forests. Croatia has favorable conditions for diverse farming, but is self-sufficient only in the production of wheat, corn, oats, barley, major oil seeds, mandarins, cherries, and sour cherries.

Imports of agricultural and food products continue to grow, but the rise in inflation caused by COVID-19 and Russia’s invasion of Ukraine are expected to slow down imports and shift consumer demand towards more affordable products. Furthermore, food trade patterns are expected to move towards suppliers not affected by Russia’s invasion of Ukraine.

The Croatian market for imported food products (consumer-oriented agricultural products) is valued over $3 billion and is dominated by European suppliers. Unrecorded transshipments from other EU suppliers likely make U.S. imports higher than the amounts recorded in the official statistics. Flourishing tourism along the Dalmatian coast and rebounding consumer demand in urban areas over the last few years has fueled demand for consumer foods, as evidenced by the growth in the number of supermarkets. Price and credit availability are the major determinants for product sourcing.

U.S. products with good prospects include seafood, animal feed and feed ingredients, animal genetics, wine, pork, fruits and vegetables, pet food, and a range of snack and convenience foods. Croatian consumers are highly skeptical towards GM food products.

For additional details, you may visit the Global Agricultural Information Network.

Resources

Foreign Agricultural Service Zagreb Foreign Agricultural Service Trade data MonitorCroatian Bureau of StatisticsMinistry of Agriculture (Croatia)

U.S. Embassy – Foreign Agricultural Service 

Andreja Misir, Agricultural Specialist 

Zagreb, Croatia 

Tel:  +385 (0)1 661 2467 

Email: AgZagreb@state.gov 

×

Global Business Navigator Chatbot Beta

Welcome to the Global Business Navigator, an artificial intelligence (AI) Chatbot from the International Trade Administration (ITA). This tool, currently in beta version testing, is designed to provide general information on the exporting process and the resources available to assist new and experienced U.S. exporters. The Chatbot, developed using Microsoft’s Azure AI services, is trained on ITA’s export-related content and aims to quickly get users the information they need. The Chatbot is intended to make the benefits of exporting more accessible by understanding non-expert language, idiomatic expressions, and foreign languages.

Limitations

As a beta product, the Chatbot is currently being tested and its responses may occasionally produce inaccurate or incomplete information. The Chatbot is trained to decline out of scope or inappropriate requests. The Chatbot’s knowledge is limited to the public information on the Export Solutions web pages of Trade.gov, which covers a wide range of topics on exporting. While it cannot provide responses specific to a company’s product or a specific foreign market, its reference pages will guide you to other relevant government resources and market research. Always double-check the Chatbot’s responses using the provided references or by visiting the Export Solutions web pages on Trade.gov. Do not use its responses as legal or professional advice. Inaccurate advice from the Chatbot would not be a defense to violating any export rules or regulations.

Privacy

The Chatbot does not collect information about users and does not use the contents of users’ chat history to learn new information. All feedback is anonymous. Please do not enter personally identifiable information (PII), sensitive, or proprietary information into the Chatbot. Your conversations will not be connected to other interactions or accounts with ITA. Conversations with the Chatbot may be reviewed to help ITA improve the tool and address harmful, illegal, or otherwise inappropriate questions.

Translation

The Chatbot supports a wide range of languages. Because the Chatbot is trained in English and responses are translated, you should verify the translation. For example, the Chatbot may have difficulty with acronyms, abbreviations, and nuances in a language other than English.

Privacy Program | Information Quality Guidelines | Accessibility